HubSpot Specialist/Marketing Strategist

2 weeks ago

Glen Allen, United States Cobb Technologies Full time
Job DescriptionJob Description

Cobb Technologies is consistently looking for talented and motivated team members to join our diverse and dedicated workforce. Cobb Technologies is the leading independent office technology dealer in Virginia and has been named one of the "Top Places to Work" by Richmond Magazine. Cobb offers a high-energy environment where the atmosphere is open, friendly, team-oriented, and where you are recognized for your contributions. Cobb's success is based on our corporate philosophy that employee satisfaction translates into customer satisfaction.

Position Summary:

The HubSpot Specialist/Marketing Strategist supports the inbound marketing efforts by executing client marketing and sales enablement activities within HubSpot and Salesforce.

Responsibilities:

  • Own HubSpot across the sales and marketing teams and ensure HubSpot is being leveraged to its fullest potential.
  • Collaborate with content team to create and optimize nurture campaigns that engage B2B audiences at all stages of their buyer's journey.
  • Create and manage workflows, sequences, forms, and email campaigns, call to action, landing pages, etc. within the HubSpot platform.
  • Segment lists based on behaviors, such as, past email engagement and website interactions (content downloads, site page visits, etc).
  • Regularly analyze HubSpot and Salesforce databases and uncover opportunities for campaigns and tactics to drive pipeline and revenue growth.
  • Create custom targeted customer profile lists within HubSpot for directed marketing campaigns.
  • Measure results and optimize lead nurturing workflows for these targeted customer lists to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
  • Ensure data integrity and quality within the Salesforce CRM system by implementing data validation rules, data cleansing activities, and data migration as needed.
  • Collaborate with sales and marketing leadership to define and effectuate lead lifecycle stages and sales funnel stages.

Qualifications:

  • Marketing experience and/or education
  • Zoom info experience
  • HubSpot & Salesforce experience, required
  • Strategic thinker
  • Creative
  • Excellent collaborator
  • Project Management skills;
  • Problem solver
  • Analytically oriented

Bonus Qualifications:

  • Experience in content creation and management
  • Graphic and web design skills

Additional Details:

This is a 30-40 hour per week position, out of our Glen Allen, VA office. Cobb has a thriving, collaborative culture. This is a place that focuses on energizing and inspiring our team to be the best they can be. Cobb is a company with awesome people who bring positivity, fun and passion to our mission.

  • Private Technology Corporation
  • Imprint (501c3 charitable arm of Cobb) focusing on the wellbeing of youth (a division of Cobb)
  • 115+ Team Members Strong
  • Six offices across the state of Virginia
  • Dynamic, fun, family friendly culture
  • Commitment to employee development
  • Promotes community involvement and volunteer opportunities

The selected candidate will be required to complete a criminal history background check and drug screen.



Job Posted by ApplicantPro

  • HubSpot Specialist/Marketing Strategist

    1 week ago

    Glen Allen, United States Cobb Technologies Full time

    Cobb Technologies is consistently looking for talented and motivated team members to join our diverse and dedicated workforce. Cobb Technologies is the leading independent office technology dealer in Virginia and has been named one of the "Top Places to Work" by Richmond Magazine. Cobb offers a high-energy environment where the atmosphere is open, friendly,...

  • Technology Sales Specialist | Richmond

    1 week ago

    Glen Allen, United States Cobb Technologies Full time

    Job DescriptionJob DescriptionCobb Technologies has a full-time, entry-level, outside sales position for motivated individuals to secure solutions-based sales technology opportunities in our Richmond territory! We are looking for candidates who are interested in learning the outside sales process, managing a client base, and gaining the skills to bring on...

  • Retail Specialist

    Found in: Lensa US P 2 C2 - 2 weeks ago

    Glen Allen, United States Empire Marketing Str. Full time

    Empire Marketing Strategies is the leading expert in the food brokerage industry and supports the Grocery, Meat/Seafood, Deli/Bakery and Produce suppliers for Kroger and the Kroger family of companies. We are seeking an energetic, and hands on Retail Merchandiser. Retail Merchandisers ensure best in class in store merchandising to include building displays,...

  • Marketing communications specialist NA

    2 days ago

    Glen Mills, United States Axalta Full time

    Job Description:Axalta Refinish is seeking an experienced candidate to join our team as a Marketing Communications Specialist in support of a robust global marketing program. In this role, the Marketing Communications Specialist will serve as a conduit between global marketing and regional sales to implement marketing programs, distribute enews...

  • ICAM Project Manager

    1 week ago

    Glen Allen, United States Veracity Full time

    Veracity Consulting Group (VCG), an RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today. Our team is made up of technologists, strategists, and creative problem solvers...

  • Sales and Service Specialist

    Found in: Talent US C2 - 2 weeks ago

    Glen Allen, United States Fulton Financial Corporation Full time

    Overview This is a full-time career opportunity (approximately 40 hours per week) based out of our Glen Allen/Richmond market in Virginia . Requires flexibility to travel to various financial centers in the market as needed. Must be available to be scheduled around in assigned market (no Sundays). Responsible for providing an exceptional...

  • ICAM Enterprise Architect

    7 days ago

    Glen Allen, United States Veracity Full time

    Veracity Consulting Group (VCG) ,a RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating fortune 500s that you see today. Our team is made up of technologists, strategists, and creative problem solvers...

  • Sales and Service Specialist

    1 week ago

    Glen Allen, United States Disability Solutions Full time

    Value PropositionOur values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our local communities. We champion a culture of continuous learning, work-life integration, and...

  • ICAM Enterprise Architect

    1 week ago

    Glen Allen, United States CareerBuilder Full time

    Veracity Consulting Group (VCG) ,a RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating fortune 500s that you see today. Our team is made up of technologists, strategists, and creative problem solvers...

  • Technical ICAM SME

    2 weeks ago

    Glen Allen, United States Veracity Consulting Full time

    Veracity Consulting Group (VCG), a RGP company,is aglobal, digital consulting firmheadquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today.Our team is made up of technologists, strategists, and creative problem solvers who...

  • Technical ICAM SME

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Glen Allen, United States Veracity Consulting Full time

    Veracity Consulting Group (VCG), a RGP company,is aglobal, digital consulting firmheadquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today.Our team is made up of technologists, strategists, and creative problem solvers who...

  • ICAM Project Manager

    1 week ago

    Glen Allen, United States Veracity Consulting Group Full time

    Job DescriptionJob DescriptionVeracity Consulting Group (VCG), an RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today.Our team is made up of technologists, strategists,...

  • Technical ICAM SME

    2 weeks ago

    Glen Allen, United States Veracity Consulting Group Full time

    Job DescriptionJob DescriptionVeracity Consulting Group (VCG), a RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today.Our team is made up of technologists,...

  • Office Manager

    2 weeks ago

    Glen Allen, United States Veracity Consulting Group Full time

    Job DescriptionJob DescriptionVeracity Consulting Group (VCG), an RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating Fortune 500s that you see today.Our team is made up of technologists, strategists,...

  • ICAM Enterprise Architect

    1 week ago

    Glen Allen, United States Veracity Consulting Group Full time

    Job DescriptionJob DescriptionVeracity Consulting Group (VCG), a RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into a fast-growing firm innovating fortune 500s that you see today.Our team is made up of technologists, strategists,...

  • Scanning Specialist>

    5 hours ago

    Glen Mills, United States The Fresh Market Full time

    The Fresh Market - 925 Baltimore Pike [Store Manager] As a Scanning Specialist at The Fresh Market, you'll: Conduct scheduled and random price audits to ensure accurate pricing for the guests; Manage Produce ID Training Program for the front-end to ensure accurate scanning and pricing of produce; Create guest confidence by ensuring accurate pricing...

  • Microbiology Sales Specialist- Dallas/Louisiana

    Found in: Jooble US O C2 - 2 days ago

    Allen, TX, United States bioMerieux Full time

    The ideal candidate will reside in Dallas, TX or Louisiana.  The Regional Microbiology Specialist is responsible for the sale of bioMerieux’s Microbiology suite of products in a defined sales region. This involves coordinated activities with other Sales and commercial team colleagues in maintaining, protecting, and growing the existing...

  • Microbiology Sales Specialist- Dallas/Louisiana

    Found in: Jooble US O C2 - 2 days ago

    Allen, TX, United States bioMerieux Full time

    The ideal candidate will reside in Dallas, TX or Louisiana.  The Regional Microbiology Specialist is responsible for the sale of bioMerieux’s Microbiology suite of products in a defined sales region. This involves coordinated activities with other Sales and commercial team colleagues in maintaining, protecting, and growing the existing...

  • Arthroplasty Specialist

    2 days ago

    Glen Ellyn, United States OAK MED INC Full time

    Job DescriptionJob DescriptionBenefits:401(k)Bonus based on performanceCompetitive salaryHealth insurancePaid time offParental leaveTraining & developmentVision insuranceArthroplasty SpecialistThe Oak Med Inc Arthroplasty is responsible for achieving predetermined sales goals and quotas within his or her assigned territory. Specialists must establish, build,...

  • Arthroplasty Specialist

    2 weeks ago

    Glen Ellyn, United States OAK MED INC Full time

    Job DescriptionJob DescriptionBenefits:401(k)Bonus based on performanceCompetitive salaryHealth insurancePaid time offParental leaveTraining & developmentVision insuranceArthroplasty SpecialistThe Oak Med Inc Arthroplasty is responsible for achieving predetermined sales goals and quotas within his or her assigned territory. Specialists must establish, build,...