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Sr. Digital Marketing Performance Analyst
4 months ago
Are you an entrepreneurial minded and business savvy Analyst? Do you want work for a company that has: an award-winning culture, modern technology products, and distinguished clients (Enterprise Retailers & Publishers), and is in growth mode? Does problem-solving in a dynamic, fast-paced environment, describe your preference? Do you enjoy mentoring and influencing others, and being part of a collaborative team? If you answered, “Yes,” to all of the above, then we want to hear from you.
As a Sr. Performance Marketing Analyst (I, II) on our Traffic Acquisition and Analytics Team, you’ll dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc. and our clients. You’ll monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network. You'll contribute on both the supply (customer acquisition channels) and demand (managing strategic retailers) sides of the business.
About Us:
Connexity is a performance-marketing technology company whose core purpose for 25 years is to help online retailers find new customers and drive sales at a cost that meets ROI objectives. As the leading independent source of new customers and sales for online retailers, we manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with 20+ years of proven success in the US and in Europe. We connect over 60,000 publishers to 50,000 retailers around the world, generating $2.5+m of sales every day
We joined forces with Taboola in 2021 and Skimlinks in 2020, making us the first, and largest open web source for Publishers to access eCommerce Read about it here
Responsibilities
Analytics
- Allocation of time: 40%
- Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience
- Support business initiatives by identifying key trends in big data that can drive growth for the business
- Validate data integrity in all analyses performed
Operations & Execution
- Allocation of time: 40%
- Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
- Act as internal and external source expert for accounts & business unit(s) managed
Strategy & Innovation
- Allocation of time: 10%
- Produce and present executive reports that provide recommendations to drive high-level decision-making
- Lead projects and pitch ideas for products/processes that enhance operational effectiveness
- Develop project and product roadmaps that support the growth of business units owned
- Remain current on professional and industry developments directly impacting area of responsibility
Leadership & Team Development
- Allocation of time: 10%
- Play a key a role in mentoring and guiding the professional development of junior-level analysts
- Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
- Develop training protocol and onboard new hires to be operationally effective within three months
- Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
- Demonstrate ability to maximize mentee performance and contribution to the team
- Manage and maintain strong relationships with media vendors
Requirements
- 5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
- Performance marketing / direct response advertising experience required
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred• Ability to transform complex facts and figures into plain English that can be easily understood
- Keen attention to detail, financial responsibility, and strong organizational skills
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
- Excellent communication skills
- Strong working knowledge of Excel and capacity to work with technical systems and teams
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
Benefits
Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA, and APAC. We offer top benefits including equity, career growth, flexible time off, casual work environment, competitive comp, and much more
- Health Care Plans (Medical, Dental & Vision)
- Retirement Plan (401k Matching)
- Life Insurance (Basic, Voluntary & AD&D), LTD & STD
- Paid Leave Benefits (Maternity, Paternity & Medical)
- Learning & Development Program (educational tool)
- Flexible work schedules
- Free Food & Snacks
- Wellness Resources
- Equity
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
Our preference is to have this position in office 1 day/week working in our Santa Monica office: 2120 Colorado Ave, Santa Monica, CA 90404. However, we are open to 100% remote in the following states: CA, CT, CO, FL, NJ, NV, NY, TX, and WA.
The pay range for this position is $105K- $135K. The pay offered may vary depending on several factors such as job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as equity, competitive 401(k) match, rich benefits, etc.
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