Channel Marketing Manager

3 weeks ago

Scottsdale, United States Sectigo, Inc. Full time
Job DescriptionJob DescriptionWho We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

“When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For:

The Channel Marketing Manager will be responsible for driving demand generation and product adoption through a growing network of enterprise channel partners. This person will work closely with the VP of Global Marketing and the Enterprise Channel Sales team to create to and through partner campaigns aimed at educating both partners and their customers and driving indirect enterprise revenue for Sectigo. Key focus areas will include partner recruitment, education, lead generation, and pipeline creation.

What You’ll Be Doing:

  • Define strategies for generating demand for enterprise channel partners, which include medium and large SIs, VARs and MSPs.
  • Be the main channel marketing stakeholder for the global VPs of Enterprise Sales and their teams and ensure full strategic alignment.
  • Fully understand how each channel partners operates and build strong relationships with their marketing, product and sales teams.
  • Create and run regular partner recruitment campaigns to increase our reach in North America and EMEA.
  • Be responsible for driving awareness of the Sectigo brand among new and existing partners.
  • Run regular partner training webinars aimed at enabling partner sales teams.
  • Run to-partner campaigns aimed at generating interest, stickiness, and awareness of the Sectigo solutions and their benefits for their business.
  • Work with Product Marketing to identify and produce the most relevant content for each partner.
  • Work with Product Management to identify the technology integrations that are suitable for each partner and promote them accordingly.
  • Drive partner incentives and promotions.
  • Run through-partner campaigns that are in full alignment with Sectigo’s corporate messaging strategy and global campaigns. Work closely with direct marketing team to leverage existing new business and customer campaigns as and when required.
  • Manager partner events and webinars.
  • Responsible for MDF budget spend and allocation.
  • Responsible for Partner Portal content, making sure it’s updated regularly with latest product releases, marketing messages and promotions.
  • Deliver against specific targets and KPIs and run regular reports on overall performance.
  • Work with Global Comms team to drive awareness of Sectigo’s partner ecosystem.
  • Responsible for partner case studies.
  • Other duties as assigned and related to the nature of this role and company initiatives.

Requirements:

Education:

  • Bachelor’s or college degree in marketing, or a related field is preferred.

Experience:

  • A minimum of 5 years channel marketing experience in cybersecurity industry

Talents and Desired Qualifications:
  • A go-getter who thrives in a fast-paced environment with an entrepreneurial mindset
  • Excellent presentation skills, must be able to make a strong impact on the audience
  • Experience working with enterprise partners is essential
  • Ability to manage multiple priorities and meet hard deadlines
  • Excellent copywriting skills, must be able to write technical and marketing content
  • Excellent attention to detail
  • A modern marketeer who challenges the status quo
  • Hands-on approach to work
  • Highly motivated and dedicated

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