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Sr. Marketing Specialist
2 months ago
The Sr. Marketing Specialist – Content and Events executes the Company’s sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content creation and distribution. Responsibilities include creating content for use on websites, in advertising, on social media, and for in-person interactions. This position maintains the Company’s external websites, print collateral materials, and trade show initiatives. This position works closely with Business Development, Operations, and other Matrix departments and employees.
Essential Functions- Actively supports the Company’s commitment to its Core Values.
- Represents the Company at all times with high moral standards while adhering to the Company’s Code of Business Conduct and Ethics.
- Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.
- Maintains the Company’s external websites to ensure timely publishing of content and maintains routine system updates.
- Plans and executes the Company’s participation at trade shows, conferences, and client events.
- Creates and distributes eblast campaigns promoting our services and events.
- Uses desktop publishing applications to edit print materials.
- Provides metrics, reporting, and analysis on websites, eblasts, events, and digital content.
- Researches and provides insight on industry and end-market trends.
- Works with internal and external resources to ensure the timely delivery of projects.
- Ensures branding quality and consistency of external marketing initiatives.
- Maintains a solid understanding of the Matrix business, services, and markets we serve.
- Performs additional responsibilities, as directed.
- Bachelor’s degree in communications, marketing, or related area; or equivalent experience required.
- 4+ years of marketing, advertising, journalism, or communications experience.
- Excellent writing, communication and problem-solving skills required.
- Experience with a mass-blast email tool preferred.
- Experience with Google Analytics preferred.
- Marketing experience in engineering and construction, energy, or industrial markets preferred.
- Some HTML/CSS and SEO knowledge preferred.
- Strong computer skills, including experience with Adobe Suite and Microsoft Office, preferred.
- Ability to operate under pressure and changing environments.
- Strong organizational skills with attention to detail and accuracy a must.
- Ability to prioritize work and manage multiple projects and deadlines.
- Excellent interpersonal and relationship building skills required.
- Up to 20% travel.
Full-time employees are offered a comprehensive benefits package, including medical, dental and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement and a performance or safety bonus program.
At Matrix, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.
EEO/M/F/Disability/Vets/Affirmative Action Employer
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristic or category.