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Sr Product Manager

2 months ago

Kansas City, United States Frank Group Full time
Job DescriptionJob Description

The Senior Product Manager is responsible for leading and planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.


Leadership
  • Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
  • Cross-functional team leadership on key initiative products and programs
  • Ensure execution of plans and achievement of results by: getting the right people on the team; aligning and preparing them to perform at a higher level; and providing daily leadership to create positive experiences to shape beliefs and actions consistent with the company culture.
  • Understands the customer, competitor, consumer and company capabilities and other insights that will be leveraged to shape the category
  • Performs competitive analysis, market quantification and assessment
  • Leads discovery work to generate new products and platforms within appropriate target segments
  • Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes


Brand Management

  • Manages brand strategy and value proposition within the assigned category
  • Responsible for planning and executing marketing plans for the assigned category to drive demand
  • Plans and manages the associated budget
  • Interfaces with external agency partners and customer marketing team and Demand Creation COE
  • Accountable for ensuring content and data for assigned category is demand creation ready
  • Collaborate with Demand Creation COE digital resources to drive demand


Product Management

  • Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
  • Product Development and Improvement: Execute innovation/renovation activity against plan
  • Product/Segment Knowledge: “Expert” on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)

Financial Management

  • Owns and manages the assigned category P&L
  • Identifies issues and opportunities to maximize profitability.
  • Understands product cost structure (perform basic proforma’s)
  • Develops and manages gaps and contingency plans as required
  • Develop and manage marketing budget for assigned category

Required


  • Bachelor’s degree in marketing or related field required (MBA preferred) with 8+ years of experience delivering successes in an marketing role in the food/ beverage equipment or related industry
  • Proven strategic planning skills in a product marketing role with proven success
  • In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
  • Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management