Head of Retention Marketing

3 weeks ago

New York, United States 12100 Collective Full time
Job DescriptionJob DescriptionOverview:

12100 Collective is new growth marketing agency based in NYC founded by alumni of Meta's growth team and servicing clients with >$75M annual revenues across a variety of industries. We pride ourselves on being world class at our craft and pairing data-driven strategies with excellent creative to unlock results. This specific role is responsible for devising retention marketing campaigns across Email & SMS, using data to unlock insights & approaches, and strong cross-functional collaboration to drive measurable business results for our clients. Excellent analytical skills are essential, as well as strong attention to detail and clear communication.

As our Head of Retention Marketing, you'll oversee email and SMS campaigns across platforms like Attentive and Klaviyo in a senior role reporting to the CEO, overseeing everything from list building, one-off campaigns, to complex journeys and flows covering all aspects of the customer journey. Must have strong individual contributor skills (e.g. ability to execute campaigns end to end) and (eventually) help lead a team as our company scales.

Key Responsibilities:
  • Own the strategic roadmap and execution of retention marketing for SMS & Email (and on occasion, lending expertise on complimentary channels like ad retargeting, push, etc)
  • Utilize customer segmentation and data analysis to identify opportunities for targeted messaging, churn prevention, resurrection, and personalized experiences across the customer lifecycle
  • Leverage strong analytics skills to identify, opportunity size, and stack-rank projects leading to the highest impact outcomes
  • Design and execute A/B test, applying basic knowledge of statistics (e.g. sample size, significance, etc.) to separate signal from noise
  • Ideate clever strategies and tactics to maximize efficacy, reach, and creativity of retention marketing campaigns, while minimizing unsubscribe, opt-out, or churn
  • Oversee creative strategy for retention marketing, from written content to design and more, ensuring creative is on brand, contextual, and performant
  • Manage client relationships: strategic alignment, KPI targets, reporting, scope, and more
  • Collaborate x-functionally with in-house teams, design, content strategists, performance marketers, data science and others to to craft personalized and compelling customer journeys
  • Craft thematic content calendars for one-off campaigns to compliment evergreen automations, journeys, and flows
  • Understand different BI techniques across attribution, conversion tracking, incrementality, and measurement
Minimum Requirements:
  • 5-10 years of experience in Email and SMS marketing, preferably the majority of it at top agencies and/or equivalent in-house roles
  • Built and optimized complex flows/journeys in high volume and/or reach scenarios (e.g. dozens of potentially intersecting customer journeys, sent to hundreds of thousands and/or millions of people, triggered by numerous contextual behaviors)
  • Extremely data-driven: must be comfortable analyzing large quantities of data in Excel, SQL, or other tools for purposes of identifying audiences, funnel drop-off, and opportunity sizing prospective projects
  • Proven track record of successfully developing and implementing creative, high-impact Email & SMS campaigns
  • Deep technical understanding of core retention channels, e.g. Email Headers, Responsive HTML/CSS, Deliverability, Opt-In/Out, Long vs Short SMS Codes, Flow & Automation Building, etc.
  • Expert level proficiency with leading Email & SMS marketing platforms such as Attentive, Klaviyo, or equivalents, with years of experience handling everything from journeys/flows, campaigns, list building & curation, cost savings, and more
  • Excellent organizational and prioritization skills; ability to prioritize and complete multiple concurrent and time-sensitive requests
  • Supervisor and/or management experience preferred; this role will primary be a senior individual contributor role to start with mentorship and but have the potential to quickly grow into a management role
  • Excellent written and verbal communication skills, with a strong attention to detail
Bonus Skills:
  • Experience with other performance marketing channels (e.g. SEM, SEO, Paid Social, push, etc.)
  • Dashboarding, Data Science, and/or BI skills (e.g. SQL, Tableau, Looker, BigQuery, Snowflake, etc.)
Salary/Benefits/Location:
  • Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation
  • Location: This position can be Remote/WFH or join us in our Brooklyn office
  • Salary: $125-200k, depending on experience and other relevant qualifications


 

Powered by JazzHR

YQBasM3oXw

  • Head of Retention Marketing

    3 weeks ago

    New York, United States 12100 Collective Full time

    Job DescriptionJob DescriptionOverview:12100 Collective is new growth marketing agency based in NYC founded by alumni of Meta's growth team and servicing clients with >$75M annual revenues across a variety of industries. We pride ourselves on being world class at our craft and pairing data-driven strategies with excellent creative to unlock results. This...

  • Head of Marketing

    2 days ago

    New York, United States NinetyEightConsulting Full time

    Our client is a renowned luxury fine jewelry brand founded in 2021. They are seeking a Head of Marketing to join their North America team in NYC. The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. HEAD...

  • Head of Marketing

    3 days ago

    New York, United States NinetyEightConsulting Full time

    Our client is a renowned luxury fine jewelry brand founded in 2021. They are seeking a Head of Marketing to join their North America team in NYC. The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. HEAD...

  • Head of Marketing

    1 week ago

    New York, United States WeWard Full time

    Following the strong growth of WeWard (presence in new countries, +20M users 🌍…) we are looking for our first Head of Marketing in order to structure and scale the activity.Working with Yves, CEO and co-founder of WeWard, and alongside the entire marketing team, your role will be to intervene and ensure the development of the entire user life cycle and...

  • Head of Marketing

    2 weeks ago

    New York, New York, United States WeWard Full time

    Following the strong growth of WeWard (presence in new countries, +20M users ...) we are looking for our first Head of Marketing in order to structure and scale the activity.Working with Yves, CEO and co-founder of WeWard, and alongside the entire marketing team, your role will be to intervene and ensure the development of the entire user life cycle and...

  • Head of Marketing

    2 days ago

    New York, United States Plexus Resource Solutions Full time

    CMO / Head of Marketing - $200k-$280k base + equity/tokensPlexus has partnered with an immersive AAA gaming studio that has a diverse portfolio of traditional, social and web3/metaverse gaming titles. Their gaming projects are shaped by the input of the gaming community, adding a unique and engaging dimension to their offerings.They are looking for a Head of...

  • Head of Marketing

    2 weeks ago

    New York, United States Serotonin Full time

    Our client, a top-tier company in the Zero-Knowledge (ZK) rollup space, is driving innovation in blockchain technology. They are at the cutting edge of enhancing scalability and privacy in the Web3 ecosystem. To further its growth, it's seeking an exceptional Head of Marketing. The Head of Marketing will spearhead the development and execution of a dynamic...

  • Head of Marketing

    2 days ago

    New York, United States Henderson Scott Full time

    Head of Marketing Location: New York - In the office 3 days a week Salary Expectations: 180-210k Benefits: Stocks, Accelerators I am working with a Series B funded Pre IPO CyberSecurity vendor. They have just secured their Series B and are now looking to double in growth this year. Having spent a few years focussed on R&D and building their product from...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of MarketingCompany: Conference OrganizerCompensation: $130k - $150k Base Salary + BonusLocation: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and grow a...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of Marketing Company: Conference Organizer Compensation: $130k - $150k Base Salary + Bonus Location: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of MarketingCompany: Conference OrganizerCompensation: $130k - $150k Base Salary + BonusLocation: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and grow a...

  • Head of Influencer Marketing

    1 month ago

    New York, New York, United States ECommerce Placement Full time

    Head of Influencer MarketingThe Head of Influencer Marketing will build the influencer marketing and creator platform from the ground up for our high-growth DTC brand, establishing it as the leading edge of our new customer acquisition strategy.Simply put, you'll build authentic, mutually beneficial relationships with TikTok and Instagram creators that grow...

  • Head of Marketing Americas

    4 days ago

    New York, United States SCOR Full time

    Job DescriptionIn the dynamic context of a new 3-year strategic plan launched by the Group and a recently reorganized organization, you will oversee marketing planning and operations for SCOR Property & Casualty in the Americas region (i.e., Canada, USA, Caribbean, Central and Latin America). In line with the global strategy and marketing plan, you will work...

  • Head of Growth

    2 weeks ago

    New York, United States Open Systems Technologies Full time

    Our client is currently looking for a Head of Growth to join their team in New York, NY. Compensation: $100-200k As the Head of Growth, your primary responsibility is to develop and execute strategies to drive sustainable revenue growth and market expansion for the company's products or services. This involves leading cross-functional teams to identify and...

  • Head of Growth

    4 weeks ago

    New York, United States Open Systems Technologies Full time

    Our client is currently looking for a Head of Growth to join their team in New York, NY. Compensation: $100-200k As the Head of Growth, your primary responsibility is to develop and execute strategies to drive sustainable revenue growth and market expansion for the company's products or services. This involves leading cross-functional teams to identify and...

  • Head of Brand Marketing

    24 hours ago

    New York, United States 24 Seven Talent Full time

    Head of Brand Marketing - Remote - NYC BasedThe Role: We are looking for an experienced Head of Brand Marketing to lead our brand strategy and marketing initiatives. The ideal candidate will have a strong background in developing and executing innovative brand campaigns, as well as a deep understanding of the DTC landscape. This role will be responsible...

  • Retention Marketing Manager, Lifecycle

    5 days ago

    New York, United States Bombas Full time

    Job Title: Retention Marketing Manager, Lifecycle  About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for...

  • Head of Marketing

    1 day ago

    New York, United States Reality Defender Full time

    About Reality DefenderReality Defender is a groundbreaking security platform offering comprehensive deepfake detection. A Y Combinator graduate, Comcast NBCUniversal LIFT Labs alumni, and backed by DCVC, Reality Defender's proactive deepfake and AI-generated content detection technology is developed by a leadership team with over 20 years of experience in...

  • Head of Marketing and Growth

    1 day ago

    New York, United States Writesonic, Inc. Full time

    About Writesonic Writesonic is a leader in the generative AI industry, revolutionizing the way content is created globally. Our sophisticated suite of tools merges text, audio, and image generation to optimize SEO and enhance customer interactions. With our AI chatbot builder, Botsonic, we're setting new standards in digital marketing and customer service....

  • Head of Marketing

    1 week ago

    New York, United States Audicus Full time

    WHO WE AREAudicus is a health-tech company based in New York City. We are changing the hearing aid industry with a leading telehealth solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of...