Senior Account Executive, Social Media
2 weeks ago
- Act as the client champion; be their trusted partner + day-to-day lead for all aspects of their social media marketing plan
- Demonstrate a deep and thorough understanding of each client’s business objectives and overarching marketing plans; understand how to bring sustained success via social media deliverables
- Keep a consistent pulse on client’s business and be aware of all factors that influence it
- Lead all client calls and presentations, including the development of materials (call agendas, call recaps, etc.)
- Identify areas to provide strategic value to client partners
- Develop consistent strategic materials for presentation to clients, including monthly reporting, campaign recaps, social strategies, industry insights, and quarterly business reviews
- Together with dedicated Account Supervisor or Director, present materials to key clients as applicable
- Oversee the production of extremely relevant, high-quality social-first content
- Uphold quality standards and execution of deliverables to produce effective strategic work optimized for the client’s goals and objectives, including Strategy, Creative, Media & Analytics, and Reporting
- Oversee all social campaigns, ensuring the success of all creative development, media placements, analytics/reporting, any necessary optimization
- Lead onsite content capture experiences, including planning, timelines, material development, client presentations, onsite execution, and post-capture asset oversight
- Act as the day-to-day lead for new client relationships throughout the onboarding phase; responsible for the development and presentation of strategic materials
- Troubleshoot all client-related issues; determine optimal solutions for mitigation and continued partnership success and work together with dedicated internal team leads to ensure issues do not reoccur
- Ensure the consistency and accuracy of all budget practices across dedicated client accounts, including accurate ad spend management and client billing/invoicing
- Bachelor’s degree required
- 4+ years of dedicated experience in social media marketing, working on large-scale social media campaigns
- Deep knowledge of social media tools and platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest
- Adept at performing in a fast-paced environment
- Strong experience developing and maintaining client relationships
- Proven success managing a multi-client portfolio
- Proven success working in a fast-paced environment and with other partner agencies
- Demonstrated ability to handle conflict and crisis resolution with client teams
- Demonstrated ability to manage large and complex projects and budgets
- Highly organized and able to handle multiple projects at once
- Excellent written, verbal, and interpersonal communication skills
- Proficiency in Microsoft Office, advanced proficiency in PowerPoint and other presentation platforms
- Experience in identifying digital and social trends to showcase value-adds for clients
- Knowledge of paid media and digital analytics
- Fast-paced thinking and drive
- Entrepreneurial mindset
- Excellence in every effort
- Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home), Summer Fridays
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