Paid Display Analyst
2 weeks ago
Job Title: Paid Display Analyst
Job Location: Onsite ( Bolingbrook, IL )
Contract Duration: 3 months
GENERAL SUMMARY & SCOPE:
We are seeking a collaborative team player with innovative thinking to fill the role of Paid Display Analyst. This position requires strong leadership and communication skills, along with a focus on driving efficiency. The Paid Display Analyst will be responsible for managing our Display programs, improving traffic volume and quality across all devices, and driving revenue online and in our stores. This role involves both strategic planning and tactical execution to continuously enhance the guest experience.
PRINCIPAL DUTIES & RESPONSIBILITIES:
- Strategize, manage, and develop Display Marketing campaigns.
- Manage Agency and direct partner relationships for ongoing account optimization.
- Brief creative concepts and collaborate with designers, copywriters, and site teams to develop display assets.
- Lead planning and define channel strategy for major marketing events.
- Oversee and manage campaign pacing, performance, and budget for the Display and Native program.
- Stay updated on new features, events, and product capabilities through collaboration with external partners.
- Identify new strategies and key learnings in collaboration with Senior Manager, Media Strategy.
- Work directly with CRM and Analytics teams to implement and improve programs.
- Foster collaboration and build relationships between various internal teams and external partners.
- Own quarterly process and create executive summaries of new test and learn initiatives for senior leadership.
- Share campaign results and learnings with internal stakeholders.
- Stay current on industry news, trends, tactics, and strategies, and educate the organization on new opportunities.
JOB REQUIREMENTS:
- BA/BS in Marketing or Business Administration.
- Minimum 2 years of experience managing Display channels.
- Proven track record in managing marketing programs within the retail industry.
- Experience with ad servers/platforms like Campaign Manager, Conversant, DV360, etc.
- High attention to detail and exceptional organizational skills.
- Advanced problem-solving skills and ability to incorporate qualitative data into decision-making.
- Proven ability to work closely with technical teams and manage vendors.
- Excellent communication skills, both verbal and written.
- Solid data analysis skills and ability to derive actionable insights from large datasets.
- Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and stay focused and organized.
- Omni-channel experience is preferred.
- Proficiency using Microsoft Excel and PowerPoint.
- Strong presentation skills and an aptitude for synthesizing complex material into clear and actionable insights for various stakeholders.
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