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Marketing Operations Analyst

3 months ago

Baltimore, United States ZeroFOX Full time
Job DescriptionJob DescriptionSalary:

OPPORTUNITY OVERVIEW 

As the leader in external cybersecurity, ZeroFox has had tremendous success but even greater opportunity lies ahead. We’re on a mission to protect organizations from cyberattacks that originate outside of the digital perimeter, providing customers with a unified platform experience that solves for dozens of threat use cases.


As our company grows, ZeroFox seeks a data-driven Marketing Operations Analyst who is eager to make a significant impact. Your responsibilities will revolve around data analysis, reporting, and providing actionable recommendations that will influence the optimization of our marketing efforts, driving business growth and improving engagement. You will work closely with Demand Generation, Intelligence, Product Marketing, Customer Success and Sales teams. 


The ideal candidate will have a strong background in data analysis and feel comfortable storytelling with data. They must be able to articulate and communicate technical concepts to a vast audience. The candidate must have previous experience in Marketo and Salesforce or comparable technologies. Being able to work with ambiguity and move quickly in a fast-paced environment is key. 


Role and responsibilities 

  • Your responsibilities will revolve around data analysis, reporting, and providing actionable recommendations that will influence the optimization of our marketing efforts, driving business growth and improving engagement
  • Assist in developing robust KPIs and scorecards for marketing performance monitoring              
  • Collect, clean, and analyze marketing data from various sources to identify trends and opportunities for improvement
  • Collaborate with cross-functional teams, to share relevant insights, highlight process bottlenecks and recommend areas of improvements
  • Develop strategies to improve data for marketing attribution reporting    
  • Leverage data from various sources to identify customer segments and personas through data analysis to develop target lists and support targeted marketing programs
  • Assist in developing and reporting on KPI's for marketing performance               
  • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing              
  • Provide recommendations that enhance future campaign performance and measurements              
  • Work with business intelligence team to produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact in a cohesive dashboard             
  • Develop and maintain marketing operations processes and documentation     
  • Other ad hoc analysis and projects as assigned 


Required qualifications and skills  

  • We are looking for someone who can analyze data, identify trends and develop strategies to optimize our marketing efforts, all while working collaboratively with our marketing team          
  • 2+ years' of hands on, day-to-day experience with MAP (ideally Marketo) as an admin or power user  
  • 3+ years’ experience in analyzing and building data dashboards for ABM and campaign performance      
  • Strong proficiency in data analysis and visualization tools such as Superset, Power BI, Excel, Looker, Tableau, etc
  • Ability to work with large data sets to find usable information and draw insights
  • Ability to question and troubleshoot data
  • Experience with CRM systems (Salesforce)  
  • Great follow through and follow up              
  • Ability to multitask, prioritize, and manage time effectively              
  • Initiative - When you see a problem or area that needs improvement, you act on it.


Desired qualifications and skills

  • This individual should also have a strong customer-centric mindset and be able to think critically and strategically about the customer experience


ABOUT ZEROFOX

ZeroFox’s mission is clear: we protect customers - their data, their assets and their people - across the internet. Through AI-powered technology, global intelligence collection and services provided by a team of expert analysts and threat hunters, we give customers the protection and intelligence needed to disrupt a new era of attacks on the surface, deep and dark web. Now is a great time to join the Fox Den: with $150M+ in funding to date, recognition from Forrester as best-in-class in brand intelligence and numerous awards and honors, joining the ZeroFox team means joining a culture that is committed to excellence and growth. That means committing to the success of each of our employees so you can be the best version of yourself on the best team. If you’re ready to join a team that is mission-oriented, customer-focused, collaborative and dedicated, you’ve come to the right place.


Equal Opportunity, Diversity & InclusionWe aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.