Brand Marketing Manager

3 weeks ago

Anaheim, United States Love in Faith Full time
Job DescriptionJob Description

*This is a fully remote role within the United States*

About Love in Faith

Love in Faith is a vibrant, expanding e-commerce company with a heart for Christian apparel. Our commitment is to deliver high-quality products coupled with an unparalleled shopping experience. Here, we're not just a company; we're a team of enthusiasts, dreamers, and doers that strive to deliver exceptional products with a customer-focused experience you can trust. With fully remote positions, you can work from anywhere while contributing to our exciting growth story.

Here's why you should consider us:

  • Rapid Growth: We're not your typical startup. Our exponential growth speaks volumes about the opportunities that await you. Be part of something big
  • Remote Flexibility: Enjoy the freedom to work from your preferred location, without sacrificing your career goals.
  • Culture: Our team knows how to work hard and play harder. We value creativity, innovation, and a positive work environment. Join us in celebrating successes, big and small.

About the Role

The Brand Marketing Manager will be responsible for developing strategic brand campaigns, partnerships and product launches that build brand awareness and advocacy. The ideal candidate is both creative and data-driven with strong organizational and communication skills. This role will manage a small team to develop and execute strategic brand initiatives.

Objectives:

  • Work cross-functionally to build and go-to-market planning and execution for brand campaigns, seasonal launches and product drops.
  • Create, own and maintain the integrated marketing calendar and ensure key brand initiatives are executed across all channels.
  • Partner with the creative, performance marketing and site merch teams to develop content strategies that increase organic search traffic and improve customer lifecycle KPIs.
  • Work with PR agency to maximize earned media impact for key brand moments.
  • Identify opportunities for cross-branded promotions and activations.
  • Develop content strategies for channel-specific media to drive brand awareness and meet impression goals.
  • Work closely with the CEO, CMO, Director of Brand & Influencer Marketing and other key stakeholders to develop brand positioning and communications strategies using consumer insights and competitive research.
  • Perform business & competitive analysis, and driving strategic assessment, brand positioning and storytelling for internal and external stakeholders.

Responsibilities

  • GTM Strategy, Brand Execution Planning, Product Launches & Campaigns: Forecast and implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences.
  • Monitor performance to identify opportunities for improvement.
  • Evaluate and assign product launch priorities based on greatest opportunities to hit financial targets, ROI and Brand metrics.
  • Develop marketing strategies and core marketing assets across all channels rooted in consumer insights and research.
  • Provide inputs on new product launch forecasts.
  • Monitor the success, impact, and contribution of all programs, communicating successes, failures, and next steps to leadership on a timely basis.
  • Leverage best practice Performance Marketing results in Campaign development and execution.
  • Develop and communicate Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
  • Develop Content for Consumer Events (Live and Virtual) for assigned categories and themes.
  • Evaluates competitor promotions and programs for each product group.
  • Apprise business teams of competitor activities and changes in the marketplace.
  • Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.

Requirements

  • Bachelors’ degree in related area preferred.
  • 6+ years’ experience in brand marketing and brand strategy.
  • Entrepreneurial drive and the ability to manage day-to-day details as well as to define the long-term vision and objectives.
  • Creative thinker & storyteller with strong organizational, communication, leadership and presentation skills.
  • Ability to establish and build effective working relationships.
  • Ability to work independently and with a team.
  • Familiarity with the Christian community is a significant plus.

Physical Demands

  • While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch. Speaking and hearing ability sufficient to communicate in person, over the telephone, and/or via video conference.
  • The ability to stand, walk, and sit in a computer chair for long periods of time.
  • The ability to see and respond to dangerous situations.
  • Speaking and hearing ability sufficient to communicate in person, over the telephone and/or via video conferences.
  • Sufficient hand, arm, and finger dexterity to operate a computer keyboard and other office equipment.

Emotional Demands

  • Confident decision-making skills. You will need to review data and make sound decisions on what actions to take and make confident recommendations to senior management. You may need to make decisions quickly with limited amounts of information in urgent situations.
  • Data analysis & interpretation. You will have to process and review a lot of information from a variety of sources, understand how data is collected, assess data quality, and how to use the information.
  • Communication skills. You need to have advanced communication skills in both oral and written form. Emails and written communication with colleagues and external partners, written reports for senior executives. Able to communicate complex financial information to people outside of the finance department.
  • Comfortable with technology. Able to navigate data through computers, mobile, software, databases. Stay up to date with technology advances.
  • Oriented to detail. Financial forecasts rely on projections which can be impacted by even minor changes in sales patterns, consumer sentiment, economic shifts, competitor changes, etc. You will need to be attuned to small changes in all streams of data.

For Applicants with Disabilities

  • Reasonable accommodation will be made for those that qualified during application process. If you need accommodations during the hiring process, please let us know when you submit your application, and we’ll do our very best to adjust as needed.

Benefits

  • Medical, Dental, Vision
  • Health Savings (HSA) & Flexible Spending Account (FSA)
  • Company Paid Life Insurance
  • 401(k) and Roth IRA Plans
  • Employee Recognition & Rewards Program
  • Unlimited PTO (for exempt employees)
  • Frontloaded PTO (for non-exempt employees)
  • Paid Parental Leave
  • Paid Sick Time
  • Other supplemental benefits available

Other Company Perks:

  • Monthly Utility Stipend
  • Food and Beverage Stipend
  • Health & Wellness Stipend
  • Education & Professional Development Stipend
  • Charitable Gift Matching

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