Growth Marketing Analyst
4 weeks ago
Job Title: Growth Marketing Analyst
Compensation: $55K-$60K
Schedule: Typically Monday through Friday 9:00 am - 5:00 pm
Location: Salt Lake City, UT
Status: Full-time
Benefits: Medical insurance, dental insurance, vision insurance, 401(k), health savings account (HSA), employee assistance program (EAP), paid time Off (PTO), paid holidays, employee discount
About WholesomeCo: As one of Utah’s Top Places to Work, you are not just filling a seat, you are helping us constantly be better and improve. At WholesomeCo we look at each new hire as an opportunity to level up our company. Each new hire should bring a high level of transparency, communication, work ethic, curiosity, and emotional intelligence. We hope we bring out the best in each person we hire and we hope each new hire will help us find innovative ways for us to be better in return. We want each employee to have an enjoyable experience at WholesomeCo by making each day enjoyable and setting time aside to have fun in group settings regularly.
WholesomeCo is leading the movement to normalize cannabis as a natural path to health and wellness. Various medical cannabis services are offered, including statewide delivery to 99% of Utah's population, as well as retail, drive-thru, online pick-up services through its pharmacy in West Bountiful, an in-house built app for patients, innovative technology resources, cannabis cultivation, and cannabis processing of our constantly growing line of WholesomeCo branded products. Our vertically integrated company is well known for its technology-driven approach, our focus on data, and perpetual innovation. WholesomeCo is committed to improving medical cannabis accessibility by putting patients' needs first and guiding them along their personal cannabis journeys.
This role will work closely with our Marketing, Inventory, and Compliance teams to ensure projects are completed accurately, on time, and follow our brand guidelines and legal standards. There are a number of directions this role could grow over time depending on the candidate and how the team evolves. This job will involve a high-level of analysis, independent discretion, an ability to interpret data, and collaboration and suggestion for future-focused projects.
Responsibilities include:
- Execute promotional marketing campaigns leveraging provided content and pre-designed templates (email, sms, push)
- Ensure campaign continuity is carried throughout ecommerce experience (heroes, landing pages, announcement banners)
- Owning and scheduling customer incentives (coupons, sales, loyalty boosts)
- Analyze and optimize automated campaigns based on data & insights (e.g. cart abandonment automated flows)
- Gather data, synthesize and collaborate the campaign performances with our leadership teams
- Provide key contributions towards the company’s marketing segmentation strategy
- Provide feedback and suggestions for current projects and future-facing projects
- Collaborate & strategize with the Director of Digital Products (Growth) on growth strategies, this will include automation, segmentation, etc
- Advocate for medical patients in Utah and help us get better every week
- Other job duties as requested
Qualifications:
- B.S/B.A in Marketing, Business Administration or other related fields preferred
- A growth mindset, ambitious attitude, and a desire to learn in a startup environment
- Exceptional attention to detail and organizational skills
- Demonstrated interpersonal and written communication skills
- Comfortability analyzing and interpreting data from marketing platforms, BI tools, and spreadsheets
- Basic understanding of SQL preferred
- Tech-savviness and ability to learn new online tools
- Must be 21 years of age or older
Benefits:
- Employer paid 60% of the total medical insurance premium
- Employer paid 75% of the total dental insurance premium
- Employer paid 75% of the total vision insurance premium
- HSA with match up to $150 per month
- Employee Assistance Program (EAP)
- Paid time off (PTO)
- 2 weeks accrued annually during the first two years of employment
- 3 weeks accrued annually after two years of continuous employment
- 4 weeks accrued annually after five years of continuous employment
- Seven (7) paid holidays per calendar year
- Employer paid $25,000 of basic life coverage
- Optional additional life insurance
- Optional accident coverage
- 401(k) with employer match up to 4%
- Employees who are active medical cannabis patients are eligible for an employee discount of 35% off products plus 3-6% in WholesomeCo loyalty rewards for medication purchases
WholesomeCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment is contingent on passing a pre-employment/post-offer background check. This employer participates in the E-verify program where legally required.
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