Growth Marketing Manager, Business Networking

2 weeks ago

Irvine, United States TP-Link USA Corporation Full time
Job DescriptionJob Description

TP-Link is currently seeking a Growth Marketing Manager, Business Networking in Irvine, CA

TP-Link is a leading provider of networking solutions. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives. TP-Link networking and smart home products and services make daily lives simple and secure.

Spacious and modern, our new Irvine location creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, we provide all employees with fully paid medical, dental and vision insurance, and contribute to their 401k funds. We have a robust benefits package, including over three weeks of PTO per year bi-annual pay increases. We strive to create an inclusive environment that provides opportunities for career development and advancement. We offer health & wellness benefits, including free gym membership, quarterly team building events and more. Come join our team

What we’re looking for:

TP-Link USA Corporation is seeking a dynamic and experienced Growth Marketing Manager to drive messaging optimization, customer acquisition, engagement, and retention across our product lines. As a key member of the B2B marketing team, you will develop and execute data-driven strategies to optimize the customer journey, maximize revenue growth, and strengthen TP-Link's market presence in the networking industry. Leveraging your expertise in customer research, product message, digital marketing, analytics, and conversion optimization, you will lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value.

Job Responsibilities

  • Conduct customer research, market research, competitive analysis to identify key target audiences and develop tailored messaging and positioning strategies for B2B networking business.
  • Develop and execute comprehensive growth marketing strategies to acquire, activate, and retain customers across TP-Link's product portfolio.
  • Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing.
  • Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth.
  • Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives.
  • Manage marketing budgets, allocate resources effectively, and optimize marketing spend to achieve maximum ROI and revenue growth.
  • Stay abreast of industry trends, emerging technologies, and best practices in growth marketing, and incorporate relevant insights into TP-Link's marketing strategy.

Requirements

  • BA/BS degree in marketing/engineering or in a related field.
  • 5+ years of experience in growth marketing, B2B marketing, or related roles with technical background in networking solutions.
  • Proven track record of developing and executing successful growth marketing strategies that drive customer acquisition, engagement, and retention.
  • Experience with Paid Ad, marketing automation platforms, CRM systems, and email marketing tools.
  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
  • Strategic thinker with a results-driven mindset and a passion for driving business growth through innovative marketing initiatives.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Leadership experience, with a demonstrated ability to mentor and develop team members to achieve their full potential.

Benefits

Salary: $100K - $125K DOE with Bonus potential

What we’re all about:

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. As we grow and shape our team, we’re looking for people to directly influence the success of our U.S. business. Feel a connection? Send us your resume and a cover letter telling us why you believe you’re the right fit for our team.

We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

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