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Marketing Manager
2 months ago
Salary is commensurate with experience and would be competitive with what the market sets
Location: Remote (DC area - Northern Virginia or Maryland)
ROLE Blueprint Creative Group (BP), as strategic planners, address our client’s business objectives using whatever means necessary whether that be business planning and transformation, brand positioning, business development, innovation, training and development, or digital modernization.
Client retains us to create business transformation beyond communications planning by discovering which business and marketing KPIs we can improve or impact. To achieve this, our Company is seeking a Marketing Manager.
RESPONSIBILITIES· All areas of responsibility listed below are essential to the performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.· Assist in tactical development for near-term launch and pipeline brands; plan for and develop tactics including promotion to drive brand/portfolio performance while optimizing budget requirements (i.e. tactical plan development/execution).· Manages the promotional approval process of materials.· Support branded campaign execution.· Develops tactics aligned with predefined strategies and establishes timelines and budgets with minimal oversight.· Leads management of PR and Advocacy for client resulting in on time deliverables, within budget, and insights that can be acted on.· Works with client partners to create, develop and implement tactical plans and drives strategy and direction of the client’s brand.· Manages marketing assets database and ensures all materials are approved and available.· Leads process by working with government partners, BP & procurement.· Tracks budget spend per month for projects/tactics that are leading.· Align organizationally and individually with internal and external codes of conduct.
QUALIFICATION· Bachelor's degree required.· 4 years of marketing experience.· 2 years of communication/marketing experience or equivalent.· Experience in government marketing.· Experience with leading promotional development and review.· Experience candidates must have to be considered for the role, Min 2 years of experience in each of the following:· Experience in marketing and launch coordination.· Experience with supporting promotional development and review.· Tactical plan development/execution.· Manages the promotional approval process of materials.· Manages marketing assets database and ensures all materials are approved and available.
Skills/Knowledge/Abilities:
- Strong marketing industry and communications area business acumen.
- Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis. Synthesizes complex and diverse information, recognizes trends and/or interrelationship.
- Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
- Project management experience and the ability to manage and coordinated projects with multiple internal stakeholders and vendors.
- Excellent verbal, written, organization and interpersonal skills required.
- Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.
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