Marketing Specialist

2 weeks ago

Monmouth Junction, United States The Learning Experience #143 Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Opportunity for advancement
  • Paid time off
  • Vision insurance

Marketing Specialist at The Learning Experience are responsible for growing the center enrollment by aggressively marketing the center in the community through grass root efforts, social media marketing, corporate marketing, and participation in in-house and community events. Qualified candidate must possess exceptional social media and sales skills, in addition to motivation and drive to achieve desired results.

Role Responsibilities:


BUSINESS MARKETING

  • Executes marketing brand campaigns within the center
  • Implements local grass root marketing activities to generate leads
  • Represents company in community events to generate leads
  • Oversees Work and Family program- building new relationships with community and business leaders (Housing Communities, Chamber of Commerce, Local Businesses)
  • Effectively uses social media channels for parent engagement and retention
  • Nurtures leads through scheduling and conducting tours; follows up with potential families to secure enrollment.
  • Leads tours, highlighting key features of our brand and the center and maintains strong connections with potential customers
  • Has a strong understanding of the childcare offerings within the community
  • Maintains the lead tracking portal and customer database
  • Coordinates the registration process and maintains customer and employee information in center systems
  • Responsible for communications to families (i.e. billing, newsletters)
  • Plans and manages budget for parent pleasers


Qualifications:


  • 3+ years experience in marketing - cross-industry experience is welcome, childcare marketing is preferred
  • Demonstrated leadership ability with a minimum of 2+ years of experience in a customer-facing sales setting
  • Ability to leverage data to understand the business and make decisions
  • Bachelors degree preferred


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