Senior Product Manager

Job Summary:

The Senior Product Manager oversees all aspects of traditional marketing for an assigned product portfolio and/or therapeutic area(s), including business plans, pricing, product positioning, promotional strategies, and life cycle plans. They are responsible for developing, implementing, and executing effective marketing strategies to ensure that products in the portfolio meet revenue and profit targets. Key responsibilities include building partnerships with sales teams, developing clinical expertise through collaboration with the field clinical team, and cultivating relationships with key opinion leaders. The Senior Product Manager also manages product availability, quality, and promotional efforts, and ensures products meet performance standards. The role involves managing an existing portfolio, focusing on new product development, and collaborating with R&D and New Business Development on strategic projects. The Senior Product Manager must have experience leading teams and may supervise other marketing professionals.

Job Responsibilities:

• Position the company as the preferred product supplier by staying informed about the market, identifying competitors, and analyzing the environment to provide information for customers and functional areas.
• Develop comprehensive marketing plans and product forecasts based on customer information and market analysis.
• Analyze and report on product usage trends, sales, and competitive information, and coordinate with manufacturing to ensure adequate inventory for the US market.
• Develop sales and marketing tactics, including brochures, trade advertising, training manuals, and other materials with input from Marketing and Sales.
• Partner with Sales Leadership and Field Clinical Services to establish new sales channels and ensure appropriate case volumes to meet business needs.
• Identify and propose new projects or pursue product line extensions, labeling revisions, clinical studies, and other activities to enhance product performance or value and maximize earnings.
• Prioritize and sequence the new product development pipeline in conjunction with Marketing Management and define/optimize processes for collecting marketing inputs to support new product development.
• Support sales education and regularly communicate with the sales force regarding product updates, availability, competitive activity, sales positioning, best practices, and new product development updates.
• Develop recommendations to management on pricing, manufacturing, packaging, distribution, promotion, market research, regulatory, legal, and other issues affecting product responsibility.
• Maintain active contact with key physicians regarding clinical research related to current and future product requirements.
• Manage the Key Opinion Leader (KOL) Advisory Panel, identifying new product opportunities, collecting input on new product development initiatives, and accelerating market evaluation testing and clinical study activities.
• Create Marketing Specifications Documents (MSDs) to support new product development, serve as the primary contact for product development engineers and the R&D leadership team, and host monthly/quarterly project updates and marketing advisory teams.
• Represent marketing/customer on new product development teams, attending core team meetings at offsite R&D facilities.
• Lead Market Evaluation activities in conjunction with the Field Clinical team, including identifying and recruiting physicians, scheduling and executing evaluation cases, and providing "go-to-market" recommendations to the product team and senior management.
• Partner with the Medical Affairs team, including the Chief Medical Officer (CMO), to identify Centers of Excellence and KOL partnership opportunities across the US, strategically identify sites based on market dynamics, and build stakeholder relationships.
• Could develop experiential marketing campaigns for audiences beyond Interventional Physicians, to strategize and implement marketing initiatives for other important stakeholders as the business expands into new revenue-generating markets or product segments, needing:

-Overseeing third-party relationships to establish strategic pricing models.

-Working with different company departments to create a project management plan for products like large equipment and high-priced disposables, and to create and market warranty and service programs that are new.

-Developing a strategy for servicing products and sourcing and managing a Field Team of engineers for initial installations and maintenance.

• This role is based in an office environment. Approximately 30% overnight travel is required, including occasional weekends.
• Occasional visits to hospitals and other medical facilities are necessary. Many facilities have vendor credentialing policies that require vendors to meet specific training, background check, and immunization requirements to enter. Terumo Associates entering these facilities must adhere to these credentialing requirements.
• When visiting hospitals and other medical facilities, the ability to access and work in areas like the IR suite, cath lab, and operating room is necessary. Entry into these areas requires wearing appropriate gowning, standing for extended periods, complying with hospital policies/protocols, and being aware of potential biohazards such as bloodborne pathogens.
• Knowledge, Skills, and Abilities (KSA)
• Requires strong analytical skills (including forecasting accuracy), strategic thinking ability, and the capability to translate these skills into effective tactics. Must solve complex problems using these skills.
• Must have a solid understanding of human anatomy, particularly the vascular and venous systems.
• Ability to comprehend complex medical procedures and engage in detailed technical discussions with physicians, staff, and key opinion leaders regarding medical procedures and correct product usage. Regarded as knowledgeable and credible by physicians, staff, and others.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Project) and iPad navigation.
• Ability to manage multiple projects simultaneously and be flexible enough to change priorities quickly when necessary.
• Excellent interpersonal skills and the ability to communicate effectively with Territory Managers, Region Managers, and customers over the phone and in person.
• Must work independently with minimal direction.
• Strong teamwork skills and adept at working cross-functionally.
• Leadership acumen necessary to lead across various divisions of a complex, global organization.

Qualifications/Background Experiences:

• Bachelor's degree required, preferably in marketing, business, biological/clinical science, or engineering. MBA preferred.
• Minimum of 8 years of overall business experience in Product or marketing management in the medical device industry, including experience in downstream and upstream marketing/new product development; cardio and vascular experience preferred.
• Demonstrated track record of managing products, including meeting revenue and profit objectives.
• Proven experience in developing business cases, defining marketing specifications for new product development, and working with product development teams through commercialization.
• Prior product commercialization/launch experience in the medical device space.

MUST HAVE:

Medical device marketing experience

Experience within the surgical or interventional space

Ability to work in New Jersey full time (relocation assistance is available)