Product Marketer
4 weeks ago
Sector: Financial Services
Location: Lagos, Nigeria
Reports to: Manager, Growth
Experience: Minimum of 3-5 years of relevant experience
ABOUT PAGA
Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose - to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.
ABOUT THE ROLE
As the Product Marketing Manager for Paga, you'll play a crucial role in increasing product adoption and revenue growth. Your responsibilities include developing and executing comprehensive go-to-market plans. These plans should leverage targeted downstream distribution channels and engage key stakeholders.
PRIMARY RESPONSIBILITIES
- Take ownership of the product narrative. Create compelling value propositions for consumers and translate product features into customer-centric messaging frameworks.
- Advocate for the customer's voice within the product organization, prioritizing customer needs and problems in product development and roadmap planning. Collect and interpret customer feedback, transforming it into actionable insights for product teams.
- Collaborate cross-functionally, partnering closely with product teams, sales, customer experience, and risk departments to ensure seamless product launches.
- Take the lead in all product innovation initiatives to help transform the Paga brand.
- Take ownership and assess the success of go-to-market initiatives, showing a clear impact on product adoption and revenue metrics.
KEY COMPETENCIES
- Proven experience in B2C product marketing, ideally within the payments or financial services industry.
- Strong understanding of go-to-market strategies, customer segmentation, and messaging development is necessary.
- Exceptional written and verbal communication skills, with the ability to adapt messages to diverse audiences.
- Passionate about understanding customer needs and converting them into actionable insights for product development.
- A strategic thinker with analytical and problem-solving skills, capable of developing and executing data-driven go-to-market plans, and able to pivot when necessary.
- A collaborator who excels in a fast-paced, cross-functional environment and enjoys establishing strong relationships with stakeholders throughout the organization.
- Being familiar with global markets and having the ability to adapt strategies to various cultural contexts is an advantage.
KNOWLEDGE AND SKILL REQUIREMENTS
- Bachelor's degree required
- Product Marketing expertise
- Strong communication skills
- Data Analysis
- Project management skills
We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of color, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.
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