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Ecommerce Manager

4 months ago

Miami, United States SW corp Full time
Job DescriptionJob Description

Summary:

Overview: We are seeking a passionate and data-driven Ecommerce Manager to oversee all aspects of our online store and drive profitable growth. You will be responsible for the strategic development and day-to-day operations of our e-commerce platforms, ensuring a seamless and successful customer experience.

Responsibilities:

  • Strategic Development: Develop and implement a comprehensive e-commerce strategy to increase website traffic, conversion rates, and revenue.
  • Online Store Management: Manage the online store, including product listings, pricing, promotions, and content creation.
  • Website Optimization: Oversee website design, usability, and user experience (UX) to optimize for conversions.
  • Data Analysis: Analyze website traffic data and customer behavior to identify trends and opportunities for improvement.
  • Marketing Campaigns: Develop and manage online marketing campaigns across various channels (e.g., SEO, PPC, social media).
  • Collaboration: Work with web developers and designers to maintain and improve the functionality of the e-commerce platforms.
  • Performance Monitoring: Manage and analyze key performance indicators (KPIs) such as sales, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
  • Trend Monitoring: Stay up-to-date on the latest e-commerce trends and technologies.
  • Webmaster Role: Oversee our in-home websites, D2C platforms including anzzi.com and steamsaunadepot.com, among others. Ensure their optimal performance, security, and functionality. Coordinate with developers to troubleshoot issues and implement enhancements.
  • Advertising Leadership: Lead advertising efforts, including PPC campaigns, and possess broad digital marketing experience.
  • Collaboration: Collaborate closely with the team to ensure advertising and promotional efforts are effective and align with business goals.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
  • Minimum 3-5 years of experience in e-commerce management or a similar role.
  • Proven track record of success in increasing online sales and conversions.
  • Strong understanding of e-commerce best practices, including SEO, PPC, and social media marketing.
  • Excellent analytical and problem-solving skills.
  • Data-driven approach with a focus on metrics and ROI.
  • Experience with website analytics tools (e.g., Google Analytics).
  • Excellent communication, collaboration, and interpersonal skills.

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