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Damin (China) Product Marketing Associate - Teas, Plants, Herbs

3 months ago

Lincoln, United States Finlays Full time
Job DescriptionJob Description

Since 1750, Finlays has served as the industry’s trusted leader in the supply of tea, coffee, and botanicals extracts to the world’s beverage brand owners. Through engaged employees and a continuous improvement mindset, Finlays has grown this legacy in the North and South American regions. Finlays Americas delivers safe and consistent “fit for purpose” quality products and services, meeting regulatory requirements and customer expectations by being an integrated, customer-centric solution provider. Finlays is a significant minority owner of the largest Chinese extractor, Damin, headquartered in Shanghai.

Are you a marketing professional that also happens to love natural beverages? At Finlays we are the biggest name behind the biggest names in coffee and tea. As a leading global supplier of coffee and tea extracts ingredients we support our customers by partnering with them to create natural beverages consumers crave. Our team is passionate about the food and beverage industry and the products we offer, and we are looking for likeminded individuals to join us. Are you ready to be a part of the future of natural beverages?

POSITION SUMMARY:
As the Product Marketing Associate you will help bolster Finlays tea and botanical portfolio with emphasis on Chinese products, utilizing market research and strategy, to bring new products and blends to market specifically designed for North America and Europe. You will be responsible for developing and implementing go-to market plans for successful product launches, supporting and leading cross functional teams along the way. You will develop and manage launch phasing, working closely with Sales to equip them with training, marketing content and an effective sampling process. You will develop post launch feedback loops to be able to respond to launch challenges quickly and effectively.

IN THIS ROLE YOU WILL:

Market Strategy:

  • Conduit between China (supply) and North America/Europe (demand) value chain
  • Create demand by developing and executing go to market strategies for new product offerings, working cross functionally throughout the process.
  • Market Research of target market and potential customers, identifying and analysing needs of the market, market size and competition.
  • Collaborate with Technical and Operations teams in China and USA on product enhancement for scaling, optimization and technical features.
  • Understand and represent the voice of the customer before, during, and after launches.
  • Develop pricing strategies for product offerings.
  • Team up with Brand & Insights to launch marketing campaigns for new products.
  • Working cross functionally with Finlays and Damin Applications, Operations, Engineering, Finance, and Quality ensuring smooth workflows and interdepartmental understanding of new products.

Sales Partnership:

  • Educate the Sales team through product and marketing strategy training sessions.
  • Deliver relevant insights to sales team to drive customer interaction and support pipeline activity.
  • Support Sales team with customer inquiries, customer meetings, trade shows, pricing requests, and requested marketing materials.
  • Develop and assure effective sampling of products.
  • Navigate unique customer opportunities against our portfolio and capabilities.

Tea and Botanicals Portfolio Support:

  • Conduct research, trend data, summarize results, and educate relevant parties for assigned special projects.
  • Support the Marketing Manager-Tea, executing annual marketing tasks, tea extract pricing, new product development of tea extracts and SKU rationalization.

WHAT WE NEED FROM YOU:

  • Deliver against agreed upon goals & objectives
  • Aid in company performance to budget
  • Have the ability to thrive in a fast-paced, ever-evolving environment
  • Possesses strong communication skills, and independently prioritize and execute tasks
  • Have a growth and development mindset and understand how to stay focused and self-motivated
  • Engage in your own development by recording goals, objectives, and timelines
  • Ensure all safe work practices are adhered to
  • Have a basic understanding and support of food safety requirements

SKILLS AND EXPERIENCE YOU WILL BRING TO US:

  • Bachelor’s degree in Marketing and/or Food Science.
  • Fluency in Mandarin required.
  • 1 to 3 years of experience in Product Management, Product Marketing, or relatable experience.
  • Excellent written, verbal, and interpersonal communication skills
  • Ability to derive recommendations from data analysis.
  • Understanding of Financial P&L
  • Experience in cross-functional team management
  • Proficient in handling simultaneous projects and delivering on tight timelines
  • Advanced capabilities in PowerPoint, Word, Excel, Outlook, & Adobe
  • Ability to travel to our facilities, meetings and trade events 3 – 6 times a year, including travel to China

Finlays Americas is an equal employment opportunity employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Finlays employs individuals that are 18 years of age or older.

This position is not eligible for Visa Sponsorship