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Public Relations Manager

2 months ago

Tampa, United States AACSB International Full time
Job DescriptionJob Description

AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the Public Relations Manager you willlead the strategy and execution of public relations and media outreach and engagement to increase AACSB's market visibility and reputation globally and regionally. The position serves as the primary media liaison to promote the AACSB brand and advocate the value of business education and AACSB accreditation to the public including learners, educators, and employers.

How you will Contribute

  • Planning: Develops and executes public relations integrated plans and strategies to support AACSB's Advocacy and Awareness and organization-wide strategic goals.
  • Public Relations Campaigns: Creates brand awareness campaigns through press announcements, promotion of featured articles, media events, speaking opportunities, coordinated social campaigns with digital media manager, ensuring all communications are brand-aligned and support AACSB's key messaging and voice in the market.
  • Public Relations Events: Oversees proactive media events across the Americas, EMEA, and AP regions, targeting countries as defined by AACSB outreach teams. Develop events to garner visibility and awareness through media engagement.
  • Media Relations: Serves as the primary media relations contact and spokesperson advisor, developing key messaging and providing background details and data insights.
  • Spokesperson Preparation collaborates with internal colleagues to secure data and relevant information to develop talking points for AACSB-approved spokespersons.
  • Advocacy Partner Support: Support theDevelopment of strategic advocacy partnerships and content-sharing agreements with key industry organizations and influencers aligned with AACSB advocacy initiatives.
  • Media Monitoring and Tracking: Monitors public opinion through media scans, social listening, and market research of emerging trends and topics in business education globally and regionally. Informs Advocacy colleagues and Executive leadership team of media trends. Develops and monitors key metrics and dashboards to measure the impact of AACSB public relations, messaging, and thought leadership content to inform and shape future strategy.
  • Crisis Communications: Collaborates with the Leadership Team on the planning and response to issues or crises as necessary to maintain, protect, and enhance AACSB's brand reputation.
  • Agency Management: Effectively motivates and oversees external agencies or other individual/specialized consultants to achieve communications goals and maximize investment.
  • Budget Management: Monitors and manages budgets related to global public relations activities. Contributes to the overall departmental strategic planning and annual budgeting process.

Requirements

  • Fluency in the English language
  • Five plus (5+) years in a role focused on communications, media relations, and public relations
  • Bachelor's degree in journalism, communications, marketing, or related field
  • Ability to travel up to 30% annually, including international travel
  • Exceptional design thinking skills, strong project management capabilities, and excellent interpersonal and communication skills

Preferred Qualifications:

  • Eight (8) years of relevant experience
  • Master’s degree
  • Fluency in additional languages

Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

Benefits

We offer a competitive benefit package, including generous vacation, sick and holiday paid time off, health/dental/vision insurance, 403B, short and long-term disability, life insurance, wellness allowance, tuition reimbursement, and a hybrid work environment.