Event Marketing Specialist

3 weeks ago

Cornelius, United States Kline Franchising Inc. dba Burn Boot Camp Full time
Job DescriptionJob Description

BURN BOOT CAMP CULTURE


Burn Boot Camp is one of the fastest growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast paced. We aim to inspire, empower, and transform lives through community-based fitness.

POSITION OVERVIEW


As the Event Marketing Specialist, you will report to the Director of Marketing and assist with sponsorship and event marketing development for internal and external events.


You will work closely with the marketing and operations department to communicate and promote Burn Boot Camp’s mission and value proposition through events and sponsorships. You will assist in executing events and developing the communications to increase awareness of these initiatives to garner participation from sponsors, Members, Non-Members, and Franchise Partners.


You will be a strong communicator, have experience working with sponsorship acquisition and creating event marketing communications and plans, and always deploy excellent attention to detail.

ACCOUNTABILITY


  • Event Marketing Execution
  • Sponsorship Execution

ROLES AND RESPONSIBILITIES


Reporting to the Director of Marketing the Event Marketing Specialist will be responsible for (but not limited to the following):


  • Develop sponsorship tiers, proposals, and packets to assist with securing and executing sponsorships for internal and external events
  • Build relationships with sponsors, vendors, event partners and community leaders and identify new sponsors to grow partnership network
  • Collaborate with cross-departmental teams, management and vendors to ensure successful communication and execution of the events
  • Support marketing and promotional strategy utilizing email to grow participation
  • Track and analyze KPIs such as attendance, engagement and revenue for events and overall dollars secured through sponsorship acquisition
  • Assist with development of the national philanthropic partnership strategy and execution at a national and local level to build brand awareness and membership growth
  • Develop necessary assets to support all event activations such as program briefs, overviews, system-wide communications and marketing materials
  • Travel to events and manage on-site execution
  • Lead presentations and present information to system as needed
  • Additional responsibilities, as assigned by manager

MEASURABLES


  • Help increase overall brand awareness and attendance to events by assisting with internal and external event execution and communication. This measurable can be defined by the amount of event attendees, sponsorship dollars secured, and the percentage to goal of the company’s annual KPIs.

QUALIFICATIONS


Required Qualifications

  • Bachelor’s degree in Marketing, communications, or related business field
  • 2-4 years of experience in marketing, event development, and sponsorship acquisition
  • Experience developing sponsorship proposals and marketing communications that drive results and achieve business goals
  • Ability to meet deadlines in a fast-paced environment and balance multiple projects
  • Strong interpersonal skills and ability to work well in a team environment
  • Excellent project management and organizational skills
  • Excellent oral/written communication and high level of attention to detail
  • Proactive, reliable, and organized approach to work 
  • Excellent proofreading and editing skills, copywriting skills are a plus

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