Head of Marketing for Praxis

4 weeks ago

Princeton, United States Educational Testing Service (ETS) Full time
Job DescriptionJob Description

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

As the Head of Marketing for Praxis, you will be a key member of the Praxis leadership team, with a focus on achieving our business growth objectives and creating the strategies that will drive engagement with our State, Educator Prep, B2B, and Consumer (teacher candidate) stakeholders. You will be responsible for managing the Praxis marketing team and driving execution on business objectives and the strategies you help create.

The Head of Marketing for Praxis must be creative, strategic, and results-orientation, with demonstrated strength in a wide variety of marketing areas, including creative and brand, product and lifecycle marketing, and channel and customer acquisition. Across these areas, you must be rigorous in measuring results. This individual must be a “player- coach” and be prepared to be a strategic leader and execute the strategy when needed. The Executive Director of Marketing will initially have at least three direct reports and will be responsible for building a best in class marketing team to support the growth of this business.

Primary Responsibilities:

  • Build and own the marketing strategy to support business objectives for our State, B2B, and Consumer stakeholders
  • Serve on the Praxis Leadership Team, providing the marketing expertise needed on all business initiatives.
  • Manage, train, and expand the marketing team where appropriate to create the capacity to execute on the marketing strategy
  • Manage the overall marketing roadmap and priorities for the team, measuring output, performance, and ROI of all marketing initiatives
  • Oversee key marketing functions and channels, including website content, product information, blog, social, email/lifecycle marketing, webinars, promotions, and events
  • Ensure a high bar of quality and judgment to ensure the business always puts its best foot forward in marketing, owning the brand voice, tone, editorial style and content guidelines across the marketing team

#LI-NK1

#LI-REMOTE



  • Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.
  • Experience managing a brand and content catalouge for use in diverse channels.
  • An understanding of modern CMS and UX; ability to supervise content creation on Salesforce Commerce Cloud.
  • Experience setting and measuring performance against content and channel metrics. Excellent aptitude for detail and accuracy and analytical skills.
  • Ability to work independently with minimum supervision.
  • A minimum of 10 years of marketing experience; preferably at a successful consumer education technology brand.
  • Experience working as part of a leadership team and owning both marketing strategy and execution.
  • Expertise building engaging online communities and creating content marketing based on data and research.
  • Experience managing both direct marketing and channel strategy to indirectly influence customer behavior.
  • Experience managing cross-functional teams to achieve marketing objectives, including data/analytics, product, etc.
  • Bachelor's Degree is required, Master's Degree in Marketing or an MBA is preferred.

ETS believes in a Total Rewards philosophy for our employees, and they include:

  • Health, Vision, Dental insurance plans to choose from
  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access
  • Generous PTO and vacation time to balance your work and life
  • Additional 8 hours of PTO for volunteer work
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution
  • Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

  • Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
  • How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you
  • Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.



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