Sr. Media Buyer

2 weeks ago


Los Angeles, United States Daviselen Advertising Full time
Job DescriptionJob Description

This position is responsible for the buying designated broadcast and streaming for assigned local markets/accounts, inclusive of Video and Audio.


Responsibilities
  • Meets with media representatives and accesses media database to research available options for media placement
  • Negotiates best price, estimates ratings and media placement, as specified in approved media plan
  • Meets all deadlines
  • Evaluates and negotiates sponsorships, bringing forth new ideas
  • Monitors and stewards media agreements and contracts with outside media vendors
  • Oversees media schedules and adjusts broadcasting and online schedules due to program changes or campaign performance
  • Monitors media placement, time discrepancies and reconciles billing, tracking daily
  • Conducts Post Buy Analysis after every campaign
  • Tracks expenditures to ensure compliance with budget
  • Researches and maintains record of trends, and innovations which affect media buying
  • Provides new opportunities and recommendations/POVs
  • Maintains excellent relationships with media community, account/media teams and client

Qualifications

  • Bachelor's degree preferred or equivalent experience
  • 5+ years of related experience in media buying required (Local media markets)
  • Spot television, spot radio, spot cable, streaming audio, podcasts, video, advertising experience (QSR a plus)
  • Experience with Media Ocean, Prisma, Innovid, Tableau and SQAD preferred
  • Very good mathematical ability required
  • Candidate must be organized, detail oriented, must be able to problem solve and have the ability to multitask
  • Good communication/presentation skills

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