Franchise Marketing Consultant

4 weeks ago

Birmingham, United States American Family Care Full time
Job DescriptionJob DescriptionCompany Overview
American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S. providing services seven days a week on a walk-in basis. Our state-of-the-art centers focus on the episodic treatment of acute illnesses and injuries, workers compensation and occupational medicine. Each location is equipped with an onsite lab and in house x-ray capability.
AFC is the parent company of AFC Franchising, LLC (AFCF) and this position will be in that division, working directly with franchise owners of American Family Care centers.

Summary
American Family Care is looking for a self-motivated and confident communicator for a Franchise Marketing Consultant position at our Birmingham, AL headquarters.
The Franchise Marketing Consultant (FMC) will directly report to the Vice President, Marketing and be responsible for partnering with franchise owners and to teach best practices and develop and implement marketing strategies to improve their performance. The FMC will draw from our evolving toolkit of digital and in-center marketing programs. They will have a strong ability to analyze metrics and derive key leanings and implications, along with the skill to effectively guide new and existing franchisees along the right action steps. This role will be a key contributor and business resource for our rapidly-growing franchisee community.

Essential Duties And Responsibilities
  • Support franchisees during the center onboarding phase including, but not limited to, following a detailed task checklist that includes all aspects of marketing a new healthcare center
  • Assist franchisees in developing strategic marketing plans and assist franchisees in translating that plan into the appropriate activities
  • Conduct consultation calls on a regular basis regarding marketing management, customer service and patient experience, measuring and tracking return on investment (ROI), training and grand opening activations, marketing and advertising planning, and other company initiatives and relevant topics
  • Cultivate and preserve Franchisee/vendor relationships
  • Ensure brand integrity and consistency across designated franchise territory and related digital platforms
  • Ensure implementation of all company marketing policies, procedures, programs and new concepts with designated franchisee territory
  • Support / Manage .com including alignment with local listings and social platforms
  • Secure local intelligence to ensure programs and campaigns effectively including assist in researching new local marketing opportunities
  • Provide guidance on developing marketing plans and grand opening programs
  • Develop B2C and B2B activation guides
  • Work closely with operational and franchise partners
  • Be well versed in the Franchisors Operations Manual, Brand Standards Guide, Franchise Disclosure Document, Franchise Agreement, and other documents
  • Some travel may be required
  • Other duties and responsibilities as assigned
Essential Qualifications
  • In-office work
  • Dynamic marketing strategist with exceptional collaboration & communication skills
  • Proven ability to identify opportunities and deliver effective strategies and tactics to generate results
  • Strong problem-solving, analytical, and time-management skills
  • Adept across a variety of traditional and digital channels
  • Strong written and verbal communication skills, and client-service relationship-building skills
  • Well organized with ability to balance multiple tasks in a fast-paced, high-energy environment
  • Five (5) Eight (8) years of validated experience in marketing, sales, or business development
  • Strong multi-unit experience preferred
  • Experience using tools such as Google Analytics, SEMRush and marketing tech stacks like Salesforce, HubSpot
  • Proficient in Microsoft Office (proficiency in Adobe Suite is a bonus)
Educational Requirements
  • Bachelors degree in Digital, Marketing, Advertising, Public Relations, Business or related field

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