Brand Awareness Specialist

Nationwide organization seeks Brand Awareness Specialist to join their team This position is 100% remote.

Develop and deploy a high volume of email messaging to educate the market about company including maternal health access solutions (MHAS), system relationships, conference attendance, market presence etc.

Position Responsibilities:

· Support field teams with email campaigns; enable them to spend the bulk of their time market facing

o Develop and deploy drip email campaigns to educate the market

o Advise targets our team will be in the market and follow-up after in market visits

o Utilize market intel gained by boots on the ground, email follow-up

· Cultivate contact list of stakeholders, influencers and decision makers at small segment targets

· Craft and deploy targeted email campaigns

· Capitalize on case studies, blog post, podcasts etc.; deploy to the market

· Deploy broad email campaigns to position company as a thought leader and expert in the MHAS space

· Deploy MHAS specific newsletter

· Pre and post conference emails

· Track success of email campaigns (opens and clicks) to improve content

Essential Skills:

· Experience with email campaigns; creating content, deploying content and measuring success

· Critical thinking skills and ability to understand audience, content and cadence

· Strong written communication skills

· Able to work independently

· Initiative to learn about service line, market dynamics, competitors, target partners and hospital C-suite audience

· Experience crafting email messaging and subject lines to gain interest

· Working knowledge of CRM (Microsoft Dynamics preferred), Microsoft Excel, ZoomInfo and Outlook

· Able to cultivate a robust contacts database through careful research and documentation

· Successful multitasking experience

· Able to utilize campaign analytics to pivot messaging strategy and ensure messaging is resonating with the desired audience and generating interest

· Initiative to learn from and collaborate with business development and marketing team members

Experience/Education:

· Bachelor's degree in marketing, business, communications, health care or related field preferred

· 1+ years of successful B2B email marketing experience (content creation, deployment and metric tracking)– preferably in health care