Direct Mail Senior Marketing Lead
3 weeks ago
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
We are seeking a results-oriented Senior Marketing Lead to help manage DISH’s direct mail marketing program. The successful candidate will work cross-functionally to deliver integrated and aligned marketing plans that effectively grow the business, create brand awareness, and drive customer activations through DISH’s most established marketing program.
Key Responsibilities:
- End to end campaign management including strategy, test designs, execution, and campaign measurement
- Direct creative development and ensure program timelines and tasks are met
- Develop and present reports that highlight new learnings and identify opportunities to improve the program
- Strategize innovative marketing campaigns to target new audiences
- Translate complex data and analytical models into insights that can be used to develop marketing strategies
- Partner with finance and accounting teams to manage budgets for all spending tactics used in key programs
- Provide recommendations rooted in competitive and financial analysis to shape future initiatives
Skills, Experience and Requirements
Education and Experience:
- Bachelor’s degree in marketing, advertising, or related field; MBA preferred
- 3-6+ years of relevant marketing experience in campaign strategy, test design, results analysis, and/or program management
Skills and Requirements:
- Experience implementing a variety of marketing tactics with a significant focus on direct mail and database marketing
- Solid understanding of metrics within a large data environment
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
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