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Marketing Manager, B2B Customer Marketing

2 months ago

Framingham, United States Staples, Inc. Full time
Job Description

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

 

What you’ll be doing:

  • Develop coordinated, targeted campaigns across sales and marketing to drive acquisition, growth, and retention.
  • Map existing customer experience and make recommendations/implement improvements across lifecycle touch points across all channels.
  • Understand and develop briefs, timelines, and budgets to meet objectives.
  • Foster partnerships with sales, marketing operations, paid media, site, creative team, and customer analytics to develop and activate innovative, impactful, and efficient sales and marketing strategies.
  • Review and evolve tactics based on areas of opportunity with clear and compelling value propositions.
  • Closely collaborate and partner on the annual planning process for Customer Marketing.
  • Help Prioritize initiatives based on business impact.
  • Create a pipeline of testing and learning, with clear goals and actions based on test results. 
  • Oversee the tactical execution of plans, ensuring flawless execution.
  • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
  • Leverage program metrics, customer-level data, research, and customer feedback to measure program effectiveness and to continuously improve campaigns.
  • Create a pipeline of innovative tests and learn plan. Execute and refine.

 

What you bring to the table:

  • Highly organized and detail-oriented thought process
  • Demonstrated strategic thinking and creative problem-solving activities.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Strong analytical skills; ability to articulate the most important business questions and develop recommendations and action plans based on data.
  • Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
  • Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment.
  • Creative thinking, speed to market and desire to test new things and drive new ways and processes.
  • Innovative, results-oriented, strong customer-centric outlook.
  • Ability to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.

 

What’s needed- Basic Qualifications:

  • 6+ years marketing experience

 

What’s needed- Preferred Qualifications:

  • Bachelors Degree preferably in Marketing or Communications
  • Previous experience with B2B or Retail Marketing

 

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more