Director, Marketing

3 weeks ago

Goshen, United States Goshen Health Full time
Exciting Opportunity for a Seasoned Marketing Director with a Preferred Agency Background. Desired Skills include Team Development, Budget Oversight, and Extensive Campaign Development and Execution Experience.

The Director of Marketing & Community Engagement provides direction and leadership to the health system’s interactions, communication or otherwise, with our communities in support of the Mission and Strategic Vision of the organization. These efforts include traditional and non-traditional marketing, outreach events, public/community relations functions and development of annual marketing tactical plans in alignment with organizational growth targets.

Evaluates and implements systems and processes that enhance the image of the organization within the community through a broad spectrum of approaches, including development of printed marketing pieces, working with news media and through analysis of market data relative to projected/existing health system services. Responsible for brand management and tracks trends and improve community impression of the organization on all platforms. Establishes and maintains excellent working relationships with all division, departments, community and professional organizations, other health care providers, affiliated organizations and the medical staff.

Directs crisis management communication strategies and ensures appropriately trained personnel are available in emergencies as Public Information Officer (PIO). Works directly with multiple members of the executive team regarding internal communications of sensitive or strategic intent. Provides oversight to department responsibilities for IRS-required Community Health Needs Assessment, coordinating resources to communicate across the system.

Position Qualifications

Minimum Education: Bachelor’s of Science in Marketing, Business or Communications. Will accept greater than 10 years of direct field experience as alternative.
Preferred Education: Master’s in Business Administration or Health Administration.
Minimum Experience: Ten (10) years management experience in marketing.
Preferred Experience: Five years management/administrative experience in related fields.

Location: Goshen Health · Marketing
Schedule: Full Time, Days, exempt, varied based on need

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