B2B Marketing Manager

4 weeks ago

Scottsdale, United States Lessen Full time
The Marketing Manager will support the development and execution of multi-channel marketing strategies, underlying tactics, and develop content needed to drive awareness and engagement across various verticals, assisting our Director of Marketing and marketing team. The Marketing Manager will also provide direct support and sales enablement for our inside and field sales teams, including supporting on-demand collateral development such as custom pitch presentations, developing key messaging, supporting the development of thought leadership articles, trade show execution, and helping to manage key marketing programs. Strong project and program management skills are essential as is a proven track record developing marketing content to support brand development and demand generation campaigns.
What You'll Do:
Identify and produce materials to support client acquisition, retention, and growth, and support the overall goals of the business.
Oversee multiple marketing projects, executing deliverables on time, with quality, and on budget, providing input and execution advice on strategies to optimize messaging, and delivering on campaign/project performance.
·Provide on-demand support to Sales, working with other marketing and agency partners as needed to deliver timely collateral support while maintaining brand guidelines.
·Oversee residential content for our social channels including working with our PR firm to manage the messaging and posting schedule.
·Collaborate with the marketing team to develop and execute initiatives to build awareness, supporting nurture and development of strategic accounts as part of a multi-tiered ABM strategy.
·Create, manage, and deploy email campaigns utilizing HubSpot and Salesforce Marketing Hub, ensuring proper distribution, conducting A/B testing, and working with our demand generation manager to evaluate and report on performance and optimize results.
·Work with the Director of Residential Marketing to ensure appropriate tracking and timely execution of activities within our workflow management tool.
·Support event and engagement strategy and execution, encompassing virtual and in-person opportunities including but not limited to trade shows, thought leadership conferences, sponsorships, and hosted events, defining goals, success metrics, and ROI.
·Perform ad-hoc projects and other duties as assigned.
·Limited travel is expected, primarily to support marketing events, and to participate in team meetings at our Chicago or Scottsdale AZ offices
Role Specific Skills:
Knowledge of Salesforce marketing hub and HubSpot required
·Very strong creative writing ability
·Collateral and presentation development skills (including advanced PPT, Word, and Excel)
·Understanding and ability to use Adobe Creative Suite not required, but preferred
·Experience utilizing a workflow and project management tool (e.g. Wrike, Asana, Monday, Trello,)
·Ability to manage multiple details, deadlines, and demands under pressure
·Self-starter who goes the extra mile and brings fresh, exciting ideas to the table
·Experience supporting sales teams including familiarity with buyer journey and sales cycle
·Highly collaborative, positive, and energetic
You Should Have:
Bachelor’s degree in communications, public relations, marketing, business, or related field required
5-10 years minimum progressive marketing experience
Proven track record of executing effective marketing programs for B2B companies
Other Relevant Qualifications:
Familiarity with the real estate property management/maintenance industry strongly preferred, but not required
Knowledge of B2B, large-ticket sales cycles
#IND1

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