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Marketing Program Director

2 months ago

Indianapolis IN United States VirtualVocations Full time
A company is looking for a Marketing Program Director to lead strategic planning and execution of go-to-market campaigns.

Key Responsibilities

Manage the development of marketing strategies and go-to-market programs to drive growth
Analyze data to draw conclusions on performance and develop actionable insights for marketing strategies
Collaborate with cross-functional teams to optimize go-to-market strategies and campaigns

Qualifications

10+ years in product marketing, portfolio marketing, or marketing strategy
Experience in the nonprofit sector or technology marketing for nonprofits is preferred
Strong understanding of demand generation, product marketing, and digital marketing
Ability to consolidate stakeholder inputs and market trends into actionable strategies
Experience in analyzing market research, forecasts, and competitor analyses