Product Marketing Manager, Managed Services
1 day ago
Job ID: 2804501 | Amazon Web Services, Inc.
Global Services brings together experts and capabilities across Training and Certification, Professional Services, Support and Managed Services, Security, and our global community of AWS Partners to help organizations across every industry move faster and do more with AWS. Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Product Marketing Manager for our AWS Managed Services (AMS) portfolio.
As a Product Marketing Manager for AWS Managed Services (AMS), you will be responsible for the AMS portfolio and tasked with developing messaging and positioning which highlights how AMS offerings help customers. You will have the opportunity to define and drive the marketing and go-to-market strategy for current and future AMS services. You will develop a deep understanding of our customers – who are they, how they buy, and why they buy. You will use customer insights to develop positioning and messaging that resonates with our target audiences. You will drive launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. To be successful in this role, you have demonstrated experience in driving results for products, are passionate about technology development and launches, and obsess over the customer experience. You are unafraid to build from scratch, comfortable with ambiguity in a changing environment, and overcome obstacles to deliver results. You seek data to prove what’s working and what isn’t. You will be joining a highly collaborative team focused on delivering significant impact for Global Services.
This role can sit in either Seattle, WA USA, San Francisco, CA or Santa Clara, CA USA only. Relocation offered for these locations only within the USA only.
Key job responsibilities- Drive understanding of AWS Managed Services portfolio messaging and positioning for AWS.
- Identify the target audience, buyer personas, and buyer journeys for the portfolio.
- Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
- Develop audience-specific messaging, marketing content, and go-to-market materials (presentations, customer stories, product videos, webpages, and more).
- Develop and execute on innovative product marketing activities that reach target audiences effectively.
- Work effectively across AWS with groups such as product, marketing, sales, business development, and enablement to achieve joint business goals.
- Define business metrics, measurement plan, and continuously measure and optimize your product marketing initiatives.
A day in the life
The Global Services product marketing team works on creating compelling positioning, messaging, and content to support launches and campaigns that drive awareness, preference, and adoption of people services and technology. We all have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience using data and metrics to measure impact and determine improvements
- Experience with Managed Services
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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