Product Marketing Manager, Managed Services

Product Marketing Manager, Managed Services

Global Services brings together experts and capabilities across Training and Certification, Professional Services, Support and Managed Services, Security, and our global community of AWS Partners to help organizations across every industry move faster and do more with AWS. Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Product Marketing Manager for our AWS Managed Services (AMS) portfolio.

As a Product Marketing Manager for AWS Managed Services (AMS), you will be responsible for the AMS portfolio and tasked with developing messaging and positioning which highlights how AMS offerings help customers. You will have the opportunity to define and drive the marketing and go-to-market strategy for current and future AMS services. You will develop a deep understanding of our customers – who are they, how they buy, and why they buy. You will use customer insights to develop positioning and messaging that resonates with our target audiences. You will drive launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. To be successful in this role, you have demonstrated experience in driving results for products, are passionate about technology development and launches, and obsess over the customer experience. You are unafraid to build from scratch, comfortable with ambiguity in a changing environment, and overcome obstacles to deliver results. You seek data to prove what’s working and what isn’t. You will be joining a highly collaborative team focused on delivering significant impact for Global Services.

This role can sit in either Seattle, WA USA, San Francisco, CA or Santa Clara, CA USA only. Relocation offered for these locations only within the USA.

Key job responsibilities

1. Drive understanding of AWS Managed Services portfolio messaging and positioning for AWS.
2. Identify the target audience, buyer personas, and buyer journeys for the portfolio.
3. Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
4. Develop audience-specific messaging, marketing content, and go-to-market materials (presentations, customer stories, product videos, webpages, and more).
5. Develop and execute on innovative product marketing activities that reach target audiences effectively.
6. Work effectively across AWS with groups such as product, marketing, sales, business development, and enablement to achieve joint business goals.
7. Define business metrics, measurement plan, and continuously measure and optimize your product marketing initiatives.

A day in the life

The Global Services product marketing team works on creating compelling positioning, messaging, and content to support launches and campaigns that drive awareness, preference, and adoption of people services and technology. We all have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Minimum Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.
• Experience with Managed Services.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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