Marketing Manager, Paid Media, Amazon Business
2 days ago
Marketing Manager, Paid Media, Amazon Business
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
The Amazon Business Centralized Marketing team is seeking an experienced Paid Media Marketing Manager to join our global Paid Media Team. In this role, you will create world class marketing strategies to support our mission to grow Amazon Business globally. You will define, plan, execute, and measure Paid Media Campaigns (social, display ads, Amazon Display, etc.) that drive customer growth. You will partner with our international marketing teams and external agency/partners as the paid media point of contact to strategize and authorize advertising launches of promotions and services. The impact of this role is significant and broad, accounting for a large percentage of our KPIs serving as a critical feature of overall marketing at Amazon Business.
A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.
The Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.
Key job responsibilities:
- Define and execute Paid Media strategies for Amazon Business worldwide.
- Define best practices and measurement of paid media channels (social, display, Amazon Ads etc.) within Amazon Business for marketing partners to follow globally.
- Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to support successful advertising campaign launches.
- Take ownership for efficient use of Amazon Business advertising budget worldwide by monitoring and advising on work output from partner teams in relation to paid advertising.
- Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.
- Report progress against goals and presenting relevant metrics to senior management, contributing to strategic decision-making processes.
- Manage prioritization and trade-offs among customer experience, scope, and time to market.
- Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.
We are looking for candidates with:
- The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through paid advertising, demonstrating strategic thinking and leadership.
- Strong management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
- Strong analytical skills with a strong bias towards decision making based on data. The ability to take, drive and/or influence global strategic decisions.
- Advanced Excel and data analytics skills, able to use it to analyze, extract insights and present recommendations.
- The ability to make things happen quickly with large, less nimble partners and/or teams.
- Agency or agency setting experience managing advertising campaigns across brand awareness, acquisition, customer engagement showcasing a strategic approach to marketing.
- Experience in owning planning, media buying and measurement for campaigns across a variety of channels such as Social, Programmatic, OLV, CTV, Direct etc.
- Superior verbal and written communications skills with extreme attention to detail.
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Bachelors degree or equivalent
PREFERRED QUALIFICATIONS- 5+ years of professional non-internship marketing experience
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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