Senior Product Manager

1 day ago


Tucker GA United States Illinois Tool Works Inc. Full time

ITW Pro Brands is a manufacturer of lubricants, cleaning chemicals, and corrosion preventatives formulated to maximize equipment productivity and product quality for customers. We go to market through B2B with a focus on the automotive, aviation, fabricated metal, food processing and machinery manufacturing market segments. Offering a brand portfolio that is well recognized within these industrial channels, our premium products address customer pain points and our direct sales team provides expert, value-added consulting at the customer level. ITW Pro Brands has 3 manufacturing facilities (Olathe, KS, Tucker, GA and DeWitt, IA) and a formulation lab in Carol Stream, IL and employs 250+ individuals.


POSITION SUMMARY:
The Senior Product Manager will develop and execute the marketing strategy for lubricants, degreasers and Specialty MRO chemicals. This position is responsible for creating marketing strategies through a deep understanding of the customer needs, product portfolio, and technology capabilities in conjunction with key stakeholders (R&D, Operations, Sales and Finance). This position is based out of our Tucker, GA facility.

ESSENTIAL DUTIES

  • Define product strategy and roadmap for North American Lubricants, Degreasers, and Cleaners chemical categories through Voice of the Customer (VOC) journey development.
  • Champion the VOC in all product and marketing decisions and ensure data is an integral part of the decision-making process.
  • Lead all stage gate projects and initiatives for defined product categories and manage stage gate project plans.
  • Develop and maintain competitive product analysis to understand advantages and gaps and drive appropriate actions.
  • Captures and communicates market and end-user insights to the organization to better inform strategic planning, marketing execution, and go-to-market plans.
  • Create customer value propositions and provide insights and content that can be leveraged by the sales organization to drive growth.
  • Collaborate across a high-performance cross-functional team of sales professionals, engineers, communication stewards, and operational leads through all product lifecycle stages to ensure strong competitive differentiation and speed to market.
  • Leverage a General Manager mindset to drive incremental P&L improvement over time with a focus on pricing execution and evolution of the pricing strategy.
  • Direct the Marketing Communications team to create and maintain marketing plans, advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc.
  • Support customer meetings, customer trainings, trade shows (attendance and speaking, as needed), industry engagement and other activities to evangelize multipliers and elevate our brand perception.

EDUCATION, SKILLS AND EXPERIENCE

  • BS in Business Management, Marketing or Chemistry. MBA preferred
  • 8-10 years of experience in Product Management or Technical Sales
  • 4-6 years of experience in core Marketing activities including New Product Development, Integrated Marketing Planning, Brand Strategy and Positioning, P&L Management, End-User & Market Insights, and Pricing Strategy.
  • Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization
  • Proven track record of working independently and with sales/marketing teams and multiple levels of management
  • Must be a team player and work well with others
  • Ability to travel up to 35%
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