Marketing Automation Manager

3 weeks ago

Brunswick ME United States KMA Human Resources Consulting Full time

STARC Systems/ Marketing Automation Manager / Brunswick, Maine

We are working with our client, STARC Systems, aglobally recognized leader in industrial temporary modular wall systems, in seeking a full-time Marketing Automation Manager to join their growing team in Brunswick, Maine

The Marketing Automation Manager will utilize skills as a specialist in both Marketing Automation and Sales Enablement & Automation. This newly created position will analyze data-driven insights, refine strategies and automate processes to boost performance, operational efficiency and revenue growth.

This is a unique opportunity to join a growing revenue operations team within a rapidly growing provider in the construction market.

Benefits of the Job:

  • Continued opportunity for professional growth within a rapidly growing organization
  • Comprehensive benefit package with generous paid time off and 401k
  • Competitive salary starting at $75k
  • Hybrid work schedule with 2 days in office per week.

Requirements for the Marketing Automation Manager:

  • Proven experience (5+ years) in marketing operations, marketing automation or sales automation. Hands-on experience or certification with Salesforce, HubSpot and/or Outreach a plus.
  • 3+ years of experience in a B2B organization, direct-to-end user market or organization with complex marketing-sales hand-offs
  • Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution
  • Deep understanding of CRM functionalities, automation, and data management
  • Highly adaptable with strong listening skills, capable of effectively collaborating with cross-functional teams to drive results
  • Strong analytical skills with the ability to interpret data and make data-driven decisions

Responsibilities of the Marketing Automation Manager:

  • Develop and Execute Automation Strategies across Lifecycle: Design and/or implement effective marketing automation and sales sequence strategies to enhance outbound campaigns, lead generation, nurture campaigns, customer engagement and overall revenue growth using platforms like HubSpot, Salesforce and Outreach.
  • Act as the strategic execution lead on all aspects of marketing automation and email marketing with respects to process design, process execution, data quality, system enhancements, and integrations
  • Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, customer experience) goals
  • Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively
  • Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting
  • Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives
  • Develop dashboards and ad hoc reporting
  • Collaborate closely with the content, product marketing and design team to enhance customer engagement and synchronize messaging and branding across all touchpoints

STARC Systems is a category-leader and innovator that is helping raise safety standards and simplify contractors’ complex projects.

Known and trusted by leading companies in all 50 states, STARC Systems provides first-rate, reusable containment and temporary wall systems featuring innovative design and superior engineering – all backed by best-in-class customer service. Our solutions serve a variety of verticals, including healthcare, airports, commercial office space, higher education, life sciences/biotech and data centers.

KMA Human Resources Consulting has been engaged to manage this search. NO PHONE CALLS OR RECRUITERS PLEASE

STARC Systems is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, familial status, age, physical or mental disability, pregnancy, sexual orientation, gender identity, genetic information, veteran status, or any other characteristic protected by law.

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