Consumer Marketing Manager- Mother and Childcare
3 weeks ago
Come represent the voice of the consumer on the Philips Male Grooming Team, leading our fastest-growing business segment to drive category growth and maintain our #1 leadership position. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the Male Grooming Category in the U.S. market. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth.
Your role:
- Build Marketing Plans (24 months rolling) linked to business objectives tied to the Strategic Plan of Record
- Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.
- Effectively analyze Mulo+ data to identify business issues and trends
- Creates Marketing Jobs To Be Done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs
- Assist Marketing Lead and global Category stakeholders in localizing existing global product platforms, keeping in mind category dynamics and retailer strategies
- Develop commercial innovation to fill local consumer and customer needs (from insight to business case development to Go to Market strategy)
- Work cross-functionally to ensure full on-time and in-full delivery of innovations
You're the right fit if:
- You have a Bachelor’s degree, MBA degree preferred.
- You’ve acquired 3+ years of marketing experience. Brand Management and/or CPG experience highly preferred.
- Your skills include technical marketing and business analytics.
- You’re a self-starter, resourceful, and always willing to take on more. Also must be able to work semi-autonomously.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Philips Transparency Details
The pay range for this position in Stamford, CT is $99,000 to $170,000. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Stamford, CT.
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This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.
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