Head of programmatic advertising

1 day ago

Detroit MI United States Directive Full time

Job Description Job Description

Directive Consulting is the global leader in SaaS marketing. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer multiple services to our clients, but paid media is the crown jewel that fuels comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We ve experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. We re future-focused and are looking for others with a growth mindset to join our evolving teams

About The Role:

As Director of Programmatic, you ll be tasked with leading the Programmatic division in department growth, client performance & retention, product innovation, team member development, and accountability, as well as thought leadership, both external and internal. You are critical in elevating Directive into the upper echelon of performance marketing agencies.

Roles & Responsibilities:

  • Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.

  • Develop Programmatic methodology that aligns with Directive s Customer Generation methodology.

  • Identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends.

  • Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.

  • Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.

  • Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.

  • Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.

  • Serve as the programmatic expert in sales pitches and client meetings, articulating the value and strategy behind campaigns.

  • Leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio.

  • Collaborate with cross-functional teams (e.g., paid search, marketing ops, creative) to refine and enhance the programmatic product offering.

  • Drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients.

  • Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.

What You Offer:

  • 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency.

  • Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.

  • Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.

  • Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools.

  • Excellent leadership, communication, and interpersonal skills.

  • Ability to thrive in a fast-paced, performance-driven environment.

  • Proactively cultivating innovation/disruption and can effectively integrate new ideas into ongoing processes.

  • Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations

  • A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what s ahead in the Programmatic Space for B2B SaaS and Tech organizations.

What We Offer:

  • ? Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

    • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

  • Benefits to Support the Whole Person:

    • ? Mental - Access to certified therapists through Spring Health , membership to Headspace

    • ? Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

    • ? Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

    • Financial - Traditional and Roth 401(k) with a 3% company match

    • Bonus - Annual bonus based on tenure, which scales in total amount over time

    • ? Annual Anniversary Trip

Work Environment Requirements:

As a remote-first company, you ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information:

At Directive, one of our core values is People First. We re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

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