Marketing Coordinator

1 month ago

Miami FL United States FitTea Energy Full time


Company Description

Fit Brands is a premium wellness company based in Miami, FL, with over 2 million social media followers and customers worldwide. We offer a variety of all-natural products, including our leading FitTea energy drinks and detox teas. Fit Brands is known for its globally recognized brand, FitTea, the #1 detox tea on the market, and continues to expand its range of wellness products to meet the needs of our health-conscious customers.


Role Description

We are seeking a Marketing Coordinator to join our team at FitTea in Miami, FL. This full-time, on-site role will involve managing communication, providing sales support, planning events, and developing, executing, and optimizing marketing campaigns across multiple channels—digital, retail, and social media. You will be a key player in driving brand growth by providing data-driven insights that will guide our marketing strategies and decision-making processes.


Key Responsibilities


1. Campaign Development


  • Design & Execute Campaigns: Develop and implement marketing campaigns that promote Fit Brands products across retail, web, and distribution channels.


  • Collaborate with Creative Team: Work alongside the creative team to design impactful promotional materials (e.g., posters, online ads, social media content) to effectively engage our audience.


2. Market Research


  • Analyze Market Trends: Stay on top of current trends and consumer preferences to inform product positioning and marketing strategies.
  • Competitor Analysis: Conduct competitive research to identify market opportunities and threats, keeping Fit Tea ahead of industry shifts.


3. Digital Marketing


  • Social Media Management: Oversee and grow FitTea's social media presence by managing accounts and creating engaging content to build brand awareness and foster a strong online community.


  • Collaborate on Content Creation: Work closely with the content team and external influencers to create engaging and on-brand content for social media platforms (Instagram, Facebook, TikTok, etc.), ensuring alignment with overall marketing goals and brand messaging.


  • Email Marketing: Lead the execution of email marketing campaigns and digital promotions designed to increase online sales and customer engagement.


4. Retail Strategy


  • Collaborate with Retail Partners: Work closely with retail partners to create in-store promotions, product displays, and campaigns that drive foot traffic and attract customers.


  • Sales Tracking & Strategy Adjustment: Monitor sales performance in retail locations.


5. Analytics and Reporting


  • Monitor Campaigns: Track the performance of all marketing campaigns, including sales data and consumer feedback, to measure success and identify areas for optimization.


  • Use Data to Refine Strategy: Leverage insights from analytics to refine ongoing campaigns and optimize marketing spend for maximum impact and ROI.


Skills Needed


  • Communication: Strong verbal and written communication skills for effective collaboration with internal teams and external partners.


  • Creativity: Ability to generate innovative and engaging marketing ideas, materials, and campaigns that resonate with the target audience.


  • Analytical Skills: Expertise in analyzing marketing data and using insights to inform strategic decisions. Familiarity with digital marketing analytics tools (e.g., Google Analytics, social media insights, email platform reports).


  • Project Management: Exceptional organizational skills with the ability to manage multiple marketing projects and deadlines simultaneously.


  • Digital Tools Proficiency: Knowledge of social media platforms, email marketing software (e.g., Mailchimp, Klaviyo), and analytics tools.


Qualifications


  • Bachelor’s degree in marketing, Communications, Data Analytics, or a related field.


  • Sales & Event Planning experience is a plus.


  • Proven Project Management Skills, with experience leading multiple projects at once.


  • Detail-Oriented with a passion for precision and quality in execution.


Goals for the Role


  • Increase Brand Awareness & Market Share: Build and promote the FitTea brand in the beverage and wellness industry, ensuring we expand our reach and increase recognition in both digital and retail spaces.


  • Drive Sales Across Channels: Leverage both short-term promotional campaigns and long-term strategies to boost sales across digital, retail, and distribution channels.


  • Foster Brand Loyalty: Implement strategies that encourage repeat purchases, customer engagement, and brand advocacy.



This role is an exciting opportunity for a highly motivated and results-oriented marketing professional who has a passion for wellness, strong analytical capabilities, and a creative approach to campaign development. Join Fit Brands and contribute to the growth and success of our global wellness brand, FitTea

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