Marketing Coordinator
2 weeks ago
Responsibilities include:
- Participates in marketing strategy development across all lines of business and manages the tactical execution of the marketing plan.
- Manages social media profiles: Creates ideas for posts & videos, records & edits videos, creates a content calendar, uploads and schedules all posts and responds to comments across Instagram, Facebook, YouTube, TikTok, and X as appropriate.
- Manages HubSpot CRM system: Acts as Super Admin, creates and programs email campaigns, lists, workflows and forms.
- Prepares reports by collecting, analyzing, and summarizing sales and marketing data.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
- Writes and/or edits monthly blog posts and newsletters.
- Maintains company marketing collateral: Designs and/or engages a designer to develop one-pagers, proposals, promotional materials and maintains inventory of all collateral. Plans logistics of events and trade shows.
- Manages customer satisfaction program.
- Researches and understands the competitive landscape, using this information to inform all marketing tactics.
- Updates job knowledge by participating in educational opportunities and reading trade publications.
Qualifications/Skills
- Digital marketing management knowledge and experience including social media, content creation, advertising, SEO, & email marketing.
- Experience doing market research
- Project management
- Results reporting
- Understanding customer personas
- Process improvement
- Initiative
- Proactive planning
Education and Experience
- Experience in digital marketing, particularly within the aviation industry
- Managing social media accounts, CRM systems, email marketing campaigns, content creation, and/or online advertising campaigns
- Highly creative with experience identifying target audiences and designing digital campaigns that engage, inform, and motivate
- Knowledge of website and marketing analytics tools
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