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Sr Director, Customer Data
1 month ago
- Full-time
- Region: US
About This Role
The Sr Director, Insights and Analytics Lead – Alzheimer’s, will support the Specialty franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence.
As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise. This role will partner directly with North America Leadership team members and Heads of Marketing, as well as functional leaders such as IT, to ensure a thorough understanding of our business insight needs, our data landscape, and how we leverage data to answer business questions efficiently and agilely. Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand / franchise strategy in collaboration with the franchise lead, brand lead, and (as appropriate) Global stakeholders.
What You’ll Do
• Lead and manage the relationship with Franchise Leadership Team
• Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
• Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy
• Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development
• Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution
• Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
• Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams
• Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
• Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
• Drive innovation in analytics and business execution to have impact on the business performance and investment strategy.
Who You Are
You are an exceptional leader, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core stakeholders. You have:
• High Analytical Horsepower / Skillset – High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team.
• Project / Deliverable Management Expertise – High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights.
• Advanced Strategic Thinking – Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management.
• Communication – Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences.
• Executive Presence – High comfort in delivering and defending analyses/ recommendations to senior management.
• High Customer-Orientation – Acts as a service partner to marketing, sales and other functional teams.
• Collaboration – Able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analyses, and participate as a value-added cross-functional partner.
• Deals Well with Ambiguity / Intensity – Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs.
• Independence – Able to manage workload with limited guidance; effective managing to expectations and ability to scope/prioritize work with relatively high independence.
Experience Required:
• Minimum 15+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry.
• Consulting background strongly preferred.
• Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.).
• Strong analytical and quantitative skill set, including Excel modeling skills.
• Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables.
• Strong communication and project management skills.
• Driven, highly self-motivated, confident, high-energy individual.
• Deep understanding of our business; the opportunities, risks, headwinds and competition, and dynamics across the market including revenue and demand dynamics that influence forecasting, marketing, and other commercial approaches.
• Ability to drive change management/ organizational transformation through collaboration and lateral leadership.
• Results Oriented – Delivers high impact and value in projects and initiatives.
• Successful track record working in complex matrix environments with a preference for global experience.
• Bachelor's Degree Required; MBA or Advanced Scientific Degree Preferred.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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