Senior Director, Media Planning

4 days ago

Arlington VA United States Stand Together Full time

Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all.

The Sr. Director of Media Planning will play a key role in developing and planning cross-channel media strategies that support Stand Together’s brands and partner organization’s campaigns across a variety of issue areas including but not limited to education, the economy, and grassroots activism.

You will collaborate with internal and external stakeholders, including the internal paid media team, digital capabilities, data analytics, and research teams, to achieve business outcomes. This highly collaborative role will sit on the Growth Team and requires the ability to manage multiple priorities and complex information while bringing a logical framework to driving Stand Together's vision through marketing efforts.


Your Responsibilities Include
  • Strategic Leadership: Partner with Directors of Marketing Strategy across multiple issue areas to develop integrated media plans that support overall campaign goals.
  • Brand and Performance Marketing: Lead media planning efforts that balance brand-building activities with direct-response and performance-driven tactics.
  • Cross-Functional Collaboration: Collaborate with internal paid media teams, digital capabilities, data analytics, and research departments to plan and develop media plans. Coordinate with external partners to complement internal resources.
  • Media Buying and Vendor Management: Lead negotiations for media buys with external vendors when necessary, ensuring efficiency and cost-effectiveness. Track and report on media spending alongside Data & Analytics and Growth Teams, working to optimize budgets for maximum impact.
  • Analytics and Reporting: Use media performance data to inform ongoing optimization efforts, ensuring that campaigns meet or exceed KPIs. Present post-campaign performance insights to stakeholders.
  • Growth Team Contributions: Work closely with other members of the Growth Team to align media planning with broader organizational strategies for growth and engagement.

Knowledge and Skills You Bring to the Organization
  • 7+ years of media planning experience, with a proven track record in both brand and performance marketing.
  • Experience working across multiple media channels (traditional and digital) and with internal and external teams to deliver integrated campaigns.
  • Strong negotiation skills and ability to manage media buys and work closely with vendors.
  • Proficient in analytics tools and data interpretation for media performance (Google Analytics, Nielsen, Moat, etc.).
  • Experience working with cross-functional teams, including paid media, data, and analytics.
  • Excellent communication skills and the ability to work in a fast-paced, collaborative environment.

What We Offer
  • A meaningful career where your work will improve the lives of millions of Americans.
  • A vision-driven organization of over 1,000 employees across the country who are dedicated to improving the lives of others.
  • Competitive salaries and bonuses. Our salary and bonus strategies are aligned to the value you create, not a standardized bell curve.
  • Generous 401K match - 6% match with immediate vesting.
  • Competitive health and wellness benefits.
  • Our flexible time-off policy allows all employees to take planned and unplanned time off as needed.
  • Mileage reimbursement for business travel separate from your commute.
  • Commuter assistance plans to offset the cost of commuting into our headquarters (on-site parking or metro).
  • Opportunities for professional development and mentorship that can strengthen your effectiveness through Principle Based Management and other industry-specific programs.

Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds—including people in education, business, community non-profits, and public policy—to accomplish more together than any of us could on our own.

Our Values Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management (PBM). Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That’s why we’re proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

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