Associate Media Director

1 month ago

Georgetown TX United States Freeman+Leonard Full time

The Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and build incremental lift measurement across all media assets to maximize mix to drive business results nationally and locally by store. Opportunity to advance and further build internal tools to streamline communications, measurement and billing.


Scope:

The Director of Marketing – Associate Media Director reports to the Senior Director of Marketing & Sponsorships. This person must be able to work and communicate with media agencies, media partners and internal analytics teams. The role oversees day-to-day execution and budgeting of all paid national, regional and local media investments. The Director works locally with franchisees (Team Leaders) and develops local marketing plans to drive store visits, and with the Grand Opening Team. Manages sports and event marketing partnerships nationally, regional and local.


This role works closely with the media agency to develop goals, strategies and media KPIs. Develops ongoing optimization across all media channels and audience segments using strong analytical skills to measure performance data (e.g., store visits, online check-in). Collaborates internally to build consistent monitoring tools to measure medias impact on incremental sales and traffic.



Key Criteria/Requirements:

  • Bachelor’s degree with relevant experience
  • 6-8+ years of media planning/strategy experience from the client side and/or agency side
  • Budget management
  • Proven record in delivering incremental business growth based on media mix
  • Manage and direct communications internally, media agency and media partners
  • Oversee ongoing optimization across each media channel and audience segments to analyze campaign performance data
  • Understanding of media attribution models (e.g., media mix models, incremental lift and multichannel left) to measure asset performance
  • Knowledge and ability to address evolving media landscape across all channels:

Traditional Local TV/Radio, National TV/Programmatic/Addressable and National Radio, OOH, Print and Direct Mail, Digital (Programmatic, CTV, OTT, OLV Display, Retail, Search, Paid Social, Display, Native, Gaming)

  • Understanding of franchise model and retail
  • Building and applying 1st & 3rd Party data internally and with outside partners
  • Experience targeting, measurement and mix specifically for Acquisition, Retention and Winback segments
  • Educates and shares industry trends (e.g., audience targeting, data privacy regulation), new media technologies, benchmarks and measurement currencies
  • Developing ongoing test opportunities to explore new growth opportunities and measure success
  • Managing all media budgets, billing and communicating internally with management and finance teams
  • Working with creative team and clearly communicating specific needs by vendor and agency partners
  • Ability to adapt to change, manage challenges and develop strong recommendations
  • Minimum of 3 days at the Support Center and 2 days working remotely
  • Prolonged periods of sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times

  • Associate Media Director

    4 weeks ago

    Georgetown, United States Freeman+Leonard Full time

    The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and...

  • Associate Media Director

    4 weeks ago

    Georgetown, United States Freeman+Leonard Full time

    The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and...

  • Associate Media Director

    4 weeks ago

    Georgetown, United States Freeman+Leonard Full time

    The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and...

  • Associate Media Director

    1 month ago

    Georgetown, United States Freeman+Leonard Full time

    The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and...

  • Associate Media Director

    1 month ago

    Georgetown, United States Freeman+Leonard Full time

    The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Winback targeting segments. The Media Director will understand and...

  • Media Director

    4 days ago

    , KY, United States 9Rooftops Full time

    The Media Director at 9Rooftops will lead a team of media professionals on specific client account(s), ensuring delivery of effective, innovative, and strategic solutions across traditional, digital and emerging media platforms to meet or, ideally, exceed client objectives. This will entail creating and executing media plans, uncovering insights to inform...

  • Social Media Director

    3 days ago

    Houston, TX, United States brandelixir communications llc Full time

    Reporting to the AVP, User Experience & Social Media, the Social Media Director sets strategy and guides the execution of social media initiatives at an enterprise level, and in the service of business unit objectives. The Director passionately, pragmatically and persuasively evangelizes the value of social approaches and tools integrated with business...

  • Media Director

    4 days ago

    , AL, United States Uchee Pines Full time

    A strong spiritual life and a heart for God and His work. Love the Saviour and the souls for whom He died. Enter energetically into the Lord’s work. Can follow directions. Excels in time management. Good listener and communicator. Courteous, cheerful, and compassionate. Flexible with hours and tasks. Teachable and able to teach others. Gifted in...

  • Media Planning Director

    4 days ago

    Fort Lauderdale, FL, United States Zimmerman Advertising Full time

    Media Services --> Media Planning Director ID: 4287 Full-Time/Regular Overall Objective The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. Responsibilities Learns all phases of the clients’...

  • Director of Music

    4 days ago

    Lynn, MA, United States Ministrylist Full time

    Job Type: Music or Worship Director,Other Professional Ministry Positions,Support Position The director of music & media position is a part-time position consisting of approximately 8-12 hours per week. The director of music & media serves to help cultivate an atmosphere and culture of worship at EBC. The director of music & media will plan, prepare,...

  • Social Media Director

    1 month ago

    Boston, MA, United States Infotek Consulting Services Inc. Full time

    Infotek Consulting is searching for an accomplished Social Media Director - this role is a hybrid contract opportunity (1+ years) based in Boston - must be on W2Story Behind the Need • Business Group: Manage and oversee the social media program. Candidate Value Proposition • The successful candidate will have the opportunity to: o Engage in a dynamic...

  • Director, OOH Media

    4 weeks ago

    Chicago, IL, United States Rise Full time

    Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...

  • Social Media Director

    3 days ago

    Tampa, FL, United States Opswat Full time

    Protecting the World’s Critical Infrastructure OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out their networks. Trusted by over 1,000 organizations worldwide and with over 30 anti-malware engines, 100+ data...

  • Associate Director, Corporate Affairs, Enterprise Media

    3 days ago

    Washington, DC, United States Amgen Full time

    Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four...

  • Social Media Director

    1 month ago

    Boston, MA, United States Compunnel Inc. Full time

    We are hiring for our client in the financial services industry.Duration: 12 monthsJob Type: Hybrid ( 3 days onsite)Seeking an experienced and strategic Director of Social Media to lead the governance and oversight of our social media operations. This individual will be responsible for ensuring that all social media activities comply with corporate policies,...

  • Director, Social Media Analytics

    1 month ago

    Needham, MA, United States Creative Circle Full time

    Director, Social Media AnalyticsPosition OverviewOur client, a major player in the retail/CPG space, is looking for a full time Director of Social Media Analytics. The Director of Social Media Analytics will lead the social media analysis team, leveraging data-driven insights to enhance social media marketing strategies and improve engagement across various...

  • Account Director

    4 days ago

    Location, WV, United States Sector: Client Services Full time

    With a new win under their belt, a people-focused creative agency is looking for a social media (Senior) Account Director. Ref: 21757 We love working with this agency as their CEO's values permeate through the business: inclusivity, empathy and a love of great work. The result is a business that nurtures strong, trusting relationships with clients and...

  • Wealth Management Director

    3 days ago

    , MA, United States Director File Full time

    Newfound Associates is a Massachusetts based executive search firm that specializes in Wealth Management recruitment. We are presently conducting a Wealth Management Director search for a well-established Northern New England Registered Investment Advisory firm with relationships throughout VT, NH, Western MA and Upstate NY. This is a planning-oriented RIA...

  • Senior Director, Account Management

    4 weeks ago

    Los Angeles, CA, United States QYOU MEDIA Full time

    Senior Director, Account Management & PlanningCompany OverviewQYOU is seeking a dynamic and experienced Senior Director of Account Management & Planning to join our award-winning, Los Angeles-based Influencer Marketing team. At The QYOU, we leverage the influence of top creators to execute world-class social media campaigns for industry-leading clients,...

  • Social Media Director

    4 weeks ago

    Simi Valley, CA, United States FHI Heat Full time

    Please note that the Social Media Director position is located in Simi Valley, CA, and requires on-site presence five days a week. If you are unable to meet this requirement, we kindly ask that you refrain from applying.At FHI Heat, we’re all about creativity, innovation, and delivering top-quality hair styling tools and products that empower beauty...