Director, US Marketing Hizentra

3 weeks ago

Americas USPA King of Prussia CSL Behring, United States CSL Behring Full time

The Opportunity:

As the Director of HIZENTRA, you will manage the development and execution of marketing strategies to achieve business objectives and goals for chronic inflammatory demyelinating polyneuropathy (CIDP).

This role will work with internal and external partners to gain insights on the HCP and patient communities to create brand strategies and pull them through to tactical plans and execution. You will identify and lead development of digital and non-digital assets such as web, social, mobile, and print materials and innovative tactics to create a complete customer experience and multichannel marketing approach.

You will lead cross functional team meetings, using insights to develop strategic plans and measurement to optimize marketing campaigns. You will be part of a high-performing team focused on customer engagement and experience. You will work independently with minimum guidance from the Senior Director while being able to influence cross functional partners and senior management.

The Role:

  • Strategic Planning: Develop and implement comprehensive marketing strategies for HCPs and patients that align with HIZENTRA’s business objectives and achieve growth targets.

  • Develop KPIs, track performance and optimize marketing programs for maximum impact.

  • Asset Development: Lead the creation and management of HCP and patient communication strategies, ensuring messaging across all channels.

  • Develop messaging that improves the patient / physician dialogue and guides patients to ask their physicians for HIZENTRA.

  • Market Analysis and Research: Conduct market analysis to identify opportunities, trends, and challenges within the rare disease market.

  • Develop strategies to overcome barriers.

  • Stay up to date on evolving market dynamics and competitors.

  • Product Launches: Plan and execute successful indication launches and/or label updates, including the development of go-to-market strategies, promotional materials, and educational resources.

  • Stakeholder Engagement: Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.

  • Digital Marketing: Oversee the development of digital marketing campaigns, including social media, content marketing, and online advertising.

  • Cross-Functional Collaboration: Work with cross-functional teams, including Sales, Medical Affairs, Market Access, Patient Services/Engagement, Public Affairs, Legal and Regulatory, to ensure alignment and successful execution of marketing strategies and brand priorities.

  • Agency Management: Lead agency partners in the develop and implementation of strategic and tactical plans to drive brand growth.

  • Budget Management: Oversee project budgets, ensuring efficient allocation of resources to maximize ROI.

Your skills and experience:

  • Minimum of 12+ years of marketing experience in the biotechnology or pharmaceutical industry, rare disease experience preferred.

  • Sales and/or Market Access experience preferred

  • Bachelor’s degree in marketing, business, or a related field. MBA preferred.

  • Deep understanding of the neurology or rare disease market preferred, including regulatory requirements, patient advocacy, and market access challenges.

  • Strong leadership, communication, and analytical skills, with the ability to think strategically and execute tactically.

  • Creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.

  • Willingness to travel as needed (up to 20%)

Our Benefits

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL employee.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

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