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Growth Marketing Manager

2 months ago

Somerville MA United States Love Strategies Full time

We’re seeking an innovative and data-driven Growth Marketing Manager to fuel our expansion. In this role, you will drive client acquisition through creative and optimized marketing strategies. Working with a talented team, you’ll oversee advertising campaigns, manage our social media presence (over 1 Million Followers), and leverage your expertise to make a meaningful impact on our mission of helping people find love.

At Love Strategies, we are passionate about empowering women to thrive in healthy, loving relationships. Renowned for our exceptional service and results, we are committed to making a positive impact by lifting others up and helping them transform their relationships and lives.

Key Responsibilities

  • Develop, launch, and scale paid advertising campaigns in the high-ticket coaching space with a monthly spend of $100K to $200K, primarily on Meta (Facebook and Instagram), Google, YouTube, and TikTok.

  • Drive lead generation and optimize conversion through targeted, data-backed growth strategies across these platforms.

  • Craft and oversee engaging, on-brand copy for campaigns, social media, and other channels, ensuring it aligns with our mission and voice.

  • Track and analyze performance metrics (CAC, LTV, conversion rates) to maximize ROI and optimize campaigns.

  • Manage relationships with external contractors involved in media buying and marketing execution to ensure high-quality performance.

  • Stay informed of trends in the dating and relationship industry, applying innovative growth marketing strategies to better serve and engage our audience.

Qualifications

  • Proven experience in growth marketing, particularly in scaling advertising spend on Meta, Google, YouTube, and TikTok, with a monthly budget of $100K - $200K.

  • Strong understanding of social media strategies, paid media, and conversion optimization.

  • Proficiency with data analytics tools (e.g., Google Analytics, Meta Ads Manager) to drive data-based decision-making.

  • General knowledge of the high-ticket coaching industry and experience in driving leads for a sales team.

  • A passion for helping people find love, with familiarity in the dating/relationship industry (preferred).

  • Excellent project management skills and experience managing external contractors.

What We Offer

  • A rewarding opportunity to join a leading company in the relationship coaching space.

  • A chance to make a tangible impact on people's lives while working alongside a passionate and supportive team.

  • Competitive salary with performance-based incentives.

  • An uplifting and collaborative work environment where your contributions make a real difference.