AD/Sr. AD, Specialty Marketing
2 days ago
Compensation Data
This position offers a base salary typically between $135,000.00 and $232,000.00. The position may be eligible for a role-specific variable or performance-based bonus and other compensation elements. For an overview of our benefits please click here.
Description
Develops and implements brand plan tactics for a US specialty brand or an indication for a specialty brand in order to meet business objectives. Has depth and breadth of experience in own discipline. Integrates knowledge of business and functional priorities. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
- This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
Duties & Responsibilities
- Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well.
- Work with A'I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
- May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting.
- Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
- Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of BI’s specialty portfolio.
- Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.).
- Implement competitive and appropriate patient support services including product education and device training where appropriate.
- Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.
- Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.
- Manage risk associated with marketing programs and material by working within the HPRC review process.
- Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools.
- Provide input to market research on study design and interpret findings to refine product marketing direction.
- Develop and work with KOLs to validate and optimize brand strategies and tactics.
- Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.
Requirements
- Bachelor degree from an accredited institution required; MBA preferred.
- Five-plus (5+) years of experience in the US pharmaceutical industry, including three (3) years US pharmaceutical marketing experience or other relevant experience; Specialty Marketing experience strongly preferred.
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
- Demonstrated project management skills.
- Demonstrated ability to manage budget and resources.
- Demonstrated ability to achieve results in a highly matrixed organization.
- Job primarily is operational/tactical in nature but requiring a creative and innovative approach.
- Has developed knowledge and skills in own discipline; still acquiring higher level skills; Works with moderate guidance in own department of knowledge.
- History of successful performance.
- Proficiency in MS Office, Outlook and database applications.
- Ability to travel (will include overnight travel).
- Displays AAI behaviors: Agility, Accountability, and Intrapreneurship.
Desired Skills, Experience and Abilities
- Bachelor’s degree from an accredited institution required; MBA preferred.
- Eight-plus (8+) years of experience in the US pharmaceutical industry, including five (5) years US pharmaceutical marketing experience or other relevant experience; Oncology Marketing experience strongly preferred.
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
- Demonstrated leadership skills.
- Previous supervisory experience preferred.
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