VP , Ad Effectiveness SME

2 days ago

Shelton CT United States Dynata Full time

SME Ad Effectiveness - Brand Lift SME

RESPONSIBILITIES

  1. Be the key subject matter expert for the Ad Effectiveness products proactively engaging in the sales process in collaboration with the sales leads.
  2. Effectively support sales to achieve product growth targets.
  3. Be the point person with the client to address questions in relation to how products fit into workflow of the clients.
  4. Build strong partnership with sales leaders; consult and support the needs of the sales teams, ensure strong partnership with sales enablement.
  5. Keep on top of market trends and feed these back into the product and sales team.
  6. Drive internal and external awareness and understanding of competitive differentiation of the products.
  7. Partner with sales enablement to own internal adoption and education of capabilities. Build collateral to support the sales process.
  8. In collaboration with product and marketing build out customer collateral that aligns with external positioning of the product capabilities. Outline compelling proof points and rationale for why customers should want to use our new capabilities.
  9. Expected to speak at industry events around the benefits of our Ad Effectiveness products.
  10. Work closely with product managers to synthesize and prioritize key customer roadmap asks.
  11. Support product in pricing for products in collaboration with finance, support product target creation with finance.
  12. Work with the Design and Customer experience leads to ensure effective simplified product onboarding.
  13. Actively provide input into what partners could be good for Dynata to drive Ad Effectiveness revenue.

Brand Lift SME

  1. Experienced in brand lift measurement, media measurement industry with hands-on experience selling or using the tools.
  2. Industry domain expertise in Ad technology, and depth of understanding on how advertising campaigns are evolving with Identity and clean rooms leading the way.
  3. Owned sales portfolio of research or media lead products.
  4. Worked with a global remit with agencies and advertisers.

SKILLS AND ATTRIBUTES

  1. Superior customer thinker with strong commercial acumen.
  2. Strong expertise and workflow understanding of the advertising and media industry and experience in sales organization.
  3. Excellent communication skills, experience working in a matrix structure with key stakeholders.
  4. Demonstrated expertise in customer engagement and relationship development.
  5. Very comfortable at being a single contributor as well as managing direct teams and virtual teams.
  6. Adept at building competitive benchmarking and product positioning materials.

Brand Lift SME

  1. Own relationships and implementation process with key strategic data partners and build out relationships with critical publisher integrations that drive product growth.

EXPERIENCE

  1. Bachelor's degree required.
  2. Experience of the market research industry with strong domain understanding of Brand lift measurement in the advertising & media industry.
  3. Minimum of 7-10 years of hands-on experience leading commercial partnerships and customer relationship roles. Beneficial to have experience in product management, project management, and/or customer success.
  4. Accustomed to owning a quota/accountability for product revenue performance.
  5. Experience of complex products & business lines.
  6. Experienced in using research data to drive outcomes combined with new and emerging technologies.
  7. Experience of managing cross-business projects.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The salary range for this position is $180K-$220K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

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