Men's Marketing Manager
2 days ago
Rails seeks a Men's Marketing Manager to oversee and elevate our brand's presence, drive growth, and engage with our target audience. This candidate will play a pivotal role in shaping our brand's trajectory in the contemporary and lifestyle sector.
Qualifications :
- 3-5 years of experience in a men's marketing role within the contemporary or lifestyle space
- Proficiency in digital marketing channels and strategies
- Strong analytical skills to interpret market trends and consumer feedback
- Experience in budget management
- Exceptional communication and collaboration skills
- High attention to detail in curating brand representation
- Familiarity with PR and media relations
- Passion for contemporary men's fashion and lifestyle brands
Responsibilities :
- Develop and execute a comprehensive brand management strategy that focuses on growing consumer awareness within the men's fashion sector
- Utilize your knowledge of digital marketing channels to drive Rails' online presence and engagement
- Analyze market trends, consumer feedback, and industry insights to recommend changes and innovations to marketing strategies
- Monitor Rails' representation across online platforms, in-store, and in print, ensuring a consistent and compelling brand image
- Ensure consistent brand messaging and representation across all marketing efforts
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