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Marketing Account Executive

1 month ago

Summerville SC United States Summerville Communications Full time

Marketing Account Executive

Summerville Communications

Join South Carolina's largest locally-owned media company as we continue to increase our footprint and audience across the state

Summerville Communications, sister company to The Post and Courier and part of Evening Post Publishing, seeks a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for crafting and selling print, digital and event marketing solutions to local businesses in the City of Summerville through Summerville Communications and The Post and Courier’s portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

RESPONSIBILITIES:

  • Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings

  • Serve as outside seller on sales team, conducting cold calls, discovery meetings, in-person sales proposals, in-person client meetings, etc.

  • Focus will be on acquisition of new business and/or long-term contracts around digital marketing services including but not limited to SEO/SEM, social, streaming video, streaming audio, and email marketing.

  • Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development

  • Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.

  • Growing number of active accounts within the assigned territory or client list

  • Increase financial investment per client over a period of time

  • Generate and follow-up on sales leads; identify key decision makers

  • Create multimedia advertising proposals for prospective customers as needed

  • Collaborate with product specialists in presenting needs-based solutions to clients

  • Continued digital marketing training

  • 'Connect the dots' for clients through conversations around digital campaign reporting and clients' digital metrics.

  • Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients

  • Track all prospecting efforts and sales in Hubspot CRM tool

  • Attend staff and sales team meetings as required

  • Represent Summerville Communications and The Post and Courier at company events or at community events and/or networking opportunities as needed
  • Perform other duties as requested by management.

Requirements, minimum education level, and experience:

  • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
  • 2-3 years of sales, marketing, media or business development experience
  • Proven track record of excellence in sales/sales support