Marketing Director

2 weeks ago

Baltimore MD United States Pollstar Full time

A high-profile theater in Downtown Baltimore is seeking a seasoned Marketing Executive with over 5 years of experience in marketing and promoting national events, such as concerts, comedy acts, and family shows. Candidates must be proficient in developing show-specific marketing plans, creating annual facility branding campaigns, and executing institutional marketing for an entertainment venue. The ideal candidate should be able to multitask, stay highly organized, think creatively, and build strong relationships with local, regional, and national media, promoters, agents, and touring personnel. We’re looking for a team player who is passionate about the entertainment industry and eager to make an impact in the Baltimore market.

Essential Duties and Responsibilities
  • Develop an all-inclusive marketing plan to effectively promote the theater.
  • Develop a “stand-alone” marketing plan for all events to present to promoters for consideration.
  • Serve as main point of contact for event promoters to ensure marketing plans are being fulfilled.
  • Use marketing principles to promote venue, negotiate and place event advertising schedules, place print, radio, and digital media advertising for each venue/event, as required.
  • Communicate with outside advertising agencies on ongoing campaigns.
  • Create and implement grassroots marketing and promotions to increase ticket sales.
  • Manage strategy and delivery of all promotional digital collateral through eblasts and mobile app messaging.
  • Manage and conduct all marketing efforts to include, but are not limited to creation of sales collateral, direct mail, email campaigns, website marketing and advertising.
  • Responsible for drafting and sending weekly and event-specific eblasts.
  • Responsible for generating email marketing reports in Ticketmaster Messenger.
  • Responsible for tracking traffic and providing reports for all marketing campaigns and online assets.
  • Supervise day-to-day activity of Digital Marketing.
  • Write and prepare copy for print/radio/TV spots.
  • Provide coordination and organization for event marketing settlements as required.
  • Fulfill event advertising.
  • Maintain accurate records for advertising invoices and media trade accounts.
  • Assist event promoters in the coordination of media and/or meet and greets.
  • Coordinate press-related duties and write press releases for venue/promoters.
  • Prepare and disseminate company and event press releases.
  • Coordinate promotions and special events with event promoters and facility personnel.
  • Compile advertising packets for all shows.
  • Perform other duties as assigned.
Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
  • Bachelor’s degree from a four-year college or university in Marketing, Journalism, Advertising, Public Relations or related field preferred.
  • Minimum 5-7 years as Marketing Manager/Director in the entertainment venue, such as a theater, arena or entertainment-related facility required.
Knowledge/Skills and Abilities
  • Must have attention to detail.
  • Excellent oral and written communication skills.
  • Must have strong leadership, communication, and organizational skills necessary for planning and directing coverage at events.
  • Strong customer service skills.
  • Ability to adapt to changes in the work environment, managing competing demands, frequent changes, delays, or unexpected events.
  • Creative thinking with initiative and a proactive mentality.
  • Ability to manage multiple projects at one time.
  • Strong interpersonal skills.
  • Ability to project a professional image to include presentation, appearance and work ethic required.
  • Requires Monday-Friday, full-time, office hours & attendance for all shows/events.
Computer Skills
  • Must have computer skills: Microsoft Office to include Word, Excel, PowerPoint; Web Site CMS such as WordPress; Desktop publishing to include Photoshop, Illustrator, and InDesign; Social Media Management such as Hootsuite.
  • Operate standard office equipment including copier, printer, and fax machine.

Note: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Equal Opportunity Employer: The Lyric is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals and do not discriminate, and will not tolerate discrimination, on the basis of race, ethnicity, color, religion, sex, pregnancy, gender, gender identity or expression, national origin, sexual orientation, age, national origin or ancestry, genetic information, political affiliation, physical or mental disability, military or veteran status, or any other protected status under federal, state or local law. Our employment decisions are solely made according to qualifications for the positions.

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