Director, Strategic Marketing
1 day ago
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories.
As Director, Strategic Marketing for Global Higher Education to Workforce (GHE), you will be a key member of the GHE team, focusing on creating and implementing strategies that brand our product offerings, drive learner, higher education, and workforce outcomes, and deliver on aggressive business launch and growth goals. You will report to the Managing Director, Global Higher Education to Workforce and be responsible for managing the GHE marketing team and driving execution on business objectives and strategies.
The Director, Strategic Marketing must be creative, strategic, and results-oriented, with demonstrated success in a wide variety of marketing areas, including creative and brand, product and lifecycle marketing, and channel and customer acquisition. This individual must be an owner and a “player coach,” prepared to be a strategic leader as well as executing the strategy.
Key Responsibilities:- Build and own the marketing and communications strategy to support business objectives for our learner and higher education stakeholders and products.
- Serve on the GHE Team, providing the marketing expertise needed on all business initiatives.
- Manage the marketing team to execute on the marketing strategy.
- Manage the overall marketing roadmap and priorities for the team, while measuring output, performance, and ROI of all marketing initiatives.
- Oversee key marketing functions and channels.
- Ensure a high bar of quality and judgment that puts our best foot forward in marketing and owns the brand.
- Adhere to ethical standards and comply with applicable laws and regulations.
- 10+ years of marketing and brand experience, preferably with global scope and with a tech brand.
- 3+ years of marcom/PR experience as an element or core component of the role.
- Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.
- Experience leading a brand and managing product marketing.
- An understanding of modern CMS and UX.
- Experience setting and measuring performance against content and channel metrics.
- Bachelor’s Degree is required.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education.
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