Social Media Specialist

2 weeks ago

Sacramento CA United States Lyon Real Estate Full time

Lyon Real Estate, Greater Sacramento's leading independent residential real estate brokerage proudly serving Sacramento, El Dorado, Placer and Yolo counties over 75 years, is looking for a dynamic Social Media Specialist to join our team

Role Description

In this role, you will be responsible for driving our brand's presence across social platforms, creating engaging content, and implementing innovative social media campaigns that resonate with our audience. As a key member of the Marketing Department, you'll collaborate with team members, agents, and external partners to support company-wide initiatives, events, and recruitment efforts. You'll not only manage and grow our social media following but also provide valuable insights through analytics and performance tracking. This role is perfect for someone who thrives in a fast-paced environment, enjoys staying ahead of digital marketing trends, and is eager to help elevate our brand’s visibility.

Responsibilities include:

  • Create social media content for agents to use/repost on their SM channels
  • Create monthly social media calendars for agent usage and guidance
  • Create social media templates for marketing coordinators to use when posting to branch accounts
  • Maintain the channels as a source of information for internal agent training, special events and company info
  • Design and implement SM ad campaigns to target both new and experienced agents for recruiting
  • Increase SM following on all platforms in order to maximize exposure and cross-promotion for internal and external clients
  • Create content for the monthly social media newsletter
  • Maintain an ongoing content calendar for all SM Channels
  • Strategize growth through SM: Ideate, create, and launch content related to building our brand and growing our reach
  • Identify and engage with relevant influencers or brand ambassadors to collaborate on social media campaigns
  • Attend Company events to document and create SM content including creating and designing materials to promote events
  • Attend weekly meetings and brainstorm with team members for optimal social media & blog contentIncrease social media followers and grow agent participation or reshares
  • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to enhance engagement and ROI

Provide Support and Training:

  • Collaborate with internal teams to develop and execute digital marketing campaigns that align with our audiences
  • Provide support to offices for accessibility, scheduling, content, or platform issues
  • Oversee office social media accounts to ensure branding standards, originality, and continuous posting efforts
  • Present webinars and presentations on online marketing and SM strategy on a company-wide basis
  • Provide training to Marketing Coordinators for SM and assist marketing team with promotions and internal events as directed

Qualifications and Education:

  • Bachelor’s Degree in marketing, communications, advertising, or a combination of education and experience
  • 3-5 years of experience in marketing, communications, social media/digital marketing, public relations and/or advertising, preferably in the real estate industry
  • Proficient with Google applications and social media platforms
  • Graphic Design experience a plus
  • Proficient Meta Business Suite
  • Experience in Sprout Social Media Manager or Hubspot
  • Canva Experience required
  • This is full-time onsite position at our corporate office in Sacramento

Additional Skills and Abilities:

  • Ability to stay up to date with the latest trends, tools, and best practices in digital marketing, advertising, and social media to identify opportunities for improvement and innovation.
  • Ability to interact, collaborate and build rapport with diverse personalities at all levels inside and outside the organization.
  • Skilled in all phases of written and verbal communication including strong proofreading and grammar skills.
  • Strong administrative and organizational skills with the ability to prioritize workload, meet deadlines and perform tasks accurately.
  • Customer-focused with the ability to provide patient, professional, and courteous service.
  • Self-managing can work independently or in a team environment.
  • Strong sense of urgency and follow-through.
  • Critical thinker with good problem-solving skills.
  • Creative mindset with the ability to think outside the box and develop innovative digital media strategies.
  • Embraces change and is flexible with the ability to take on different responsibilities and tasks on short notice.

We offer a high-energy, fun work environment with a competitive compensation and benefits package including medical, dental, vision, mileage reimbursement, 401k, paid company holidays, vacation and sick time. If this opportunity is for you, we want to hear from you Apply today EOE

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